Research & Preparation

What you need to know about creating a business plan for your small business. Learn how to determine and describe your objectives, strategies, market, and financial forecasts.

Is It An Idea or An Opportunity?
New business ideas are a dime a dozen but a truly worthwhile opportunity is rare and valuable.

Building and Refining a Business Model
A business model is a description of how a business makes money. Here's what your business model needs to deliver on in order to ensure the venture is profitable.

Conducting a Business Plan Market Analysis
One of the most critical sections of your business plan is your market analysis. Find out just what information you need to know about your potential customers.

How to Research Your Market
Do your homework before opening your doors to avoid business-busting mistakes.

How to Conduct a Competitor Analysis
This simple, four step competitive analysis will help you rise above the pack.

How To Perform a SWOT Analysis
Many entrepreneurs find SWOT – strengths, weaknesses, opportunities and threats – analysis almost intuitive.

Differentiating Your Company
Before you can beat your competitors, customers have to be able to tell you apart. Here are three steps to becoming the leader of the pack through your business plan.