Business Plan: The Business Model

Any business that manages real estate started out with a detailed plan such as this sample.

Before you start up your insurance company you will need to put together a business plan similar to this sample.

To run your business effectively, you'll need to do a proper cost and needs analysis. Where do you start?

A business model is a description of how a business makes money. Here's what your business model needs to deliver on in order to ensure the venture is profitable.

There are many sections to a business plan and as we explore the writing of the plan, we will review each section separately.

To illustrate an application of the process of defining and refining a business model, we explore a rel-life case study of business model innovation.

Valuable lessons to be learnt from this inside look into the rise – and fall – of office automation company Motion.