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Writing the Business Plan

Business Plan: Executive Summary

A guide on how to write the executive summary for your business plan.

By Greg Fisher

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Executive Summary (2 pages)     

The executive summary is probably the most critical part of the business plan. Many business plan readers will read the executive summary and then decide whether to proceed further or discard the plan.

The executive summary should be written last, once all the other sections are complete. It should not exceed two pages and should eloquently summarise the most important aspects of the plan.

This is a summary of the entire plan and should cover who, what, where, when, why, how and how much as follows:

• The company (who, what, where, when)
• The management and their strengths
• The business objectives and why it will be successful
• If the business needs financing, why you need it, how much you need and how you intend to repay the loan or benefit the investor
  
  

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