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Writing the Business Plan

Business Plan: General Company Description

A guide on how to write the general company description for your business plan.

By Greg Fisher

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General Company Description (1 - 2 pages)

The general company description section is used to give a high level overview of the company and the business that it engages in. This introductory section of the plan section should include:
  • Name of the company, type of legal entity, ownership, significant assets
  • Mission statement of the business
  • Company goals and objectives
  • The main features of the industry in which you will operate
  • The most important company strengths and core competencies
Avoid getting into too much detail about the business in the general company description. It is often tempting to try and cram everything about the business into this section but there are opportunities to get into the details of strategy, marketing, operations, people and finances further on in the plan.


<< Previous: Executive Summary   >> Next: The Opportunity, Industry & Market 

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