Business Plans: Writing the Business Plan

Business Plan: General Company Description

A guide on how to write the general company description for your business plan.

By Greg Fisher

Social Bookmark this Article :

General Company Description (1 - 2 pages)

The general company description section is used to give a high level overview of the company and the business that it engages in. This introductory section of the plan section should include:

Name of the company, type of legal entity, ownership, significant assets
Mission statement of the business
Company goals and objectives
The main features of the industry in which you will operate
The most important company strengths and core competencies

Avoid getting into too much detail about the business in the general company description. It is often tempting to try and cram everything about the business into this section but there are opportunities to get into the details of strategy, marketing, operations, people and finances further on in the plan.

<< Previous: Executive Summary >> Next: The Opportunity, Industry & Market

Article Rating
(0 votes)

Rethink the Step-by-Step Approach to Business Plans
This strategy is a good start, but you need to be realistic about its long-term effectiveness.
Effective Ongoing Business Planning
Achieve your goals with a bold vision and effective, ongoing business planning
Start a New Business
Thinking of starting a business? bear in mind that there are many ups and downs to starting a business.