Business Plans: Writing the Business Plan

Business Plan: Marketing Plan

A guide on how to write the marketing plan section of your business plan.

By Greg Fisher

Social Bookmark this Article :

Marketing Plan (2 - 3 pages)

The marketing plan defines all of the components of the marketing strategy. The marketing plan should draw on market research. It should disclose the important marketing decisions about:

• The product (or service) and why it is valuable to customers
• The focused and detailed description of the target market
• The positioning of the product or service - how it should be perceived by customers
• The pricing strategy with specific price points at which the product or service will be sold
• The sales and distribution channels that will be used to get the product or service to the customer
• The promotion strategy including public relations activities, specific promotions, advertising and intended viral marketing activities
  
  

Published | Editorial Disclaimer
© Entrepreneur Media SA (Pty) Ltd. All rights reserved.

Article Rating
(0 votes)