Business Plans: Writing the Business Plan

Business Plan: Overview

There are many sections to a business plan and as we explore the writing of the plan, we will review each section separately.

By Greg Fisher

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All sections of the business plan are interrelated, and cannot be written in isolation. Each should be written by people who are fully aware of the contents and intricacies of the other areas of the plan so that the different sections are all integrated.

Although there is a fairly well accepted structure for a business plan, there are many ways of putting it down on paper. While most business plans will have the basic contents listed below, no two plans have identical headings, flows and appendices.

Some of the contents will have different names and be presented in a different order but almost any business plan will cover these broad areas:

1. Table of Contents     
2. Executive Summary   
   
3. General Company Description
   
4. The Opportunity, Industry & Market
   
5. Strategy
   
6. Business Model
   
7. Team - Management & Organisation    
   
8. Marketing Plan
   
9. Operational Plan
   
10. Financial Plan
    
11. Appendix

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