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Writing the Business Plan

Business Plan: Strategy

A guide on how to write the strategy component of your business plan.

By Greg Fisher

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Strategy (1-2 pages)

You need to describe to readers how the business will compete in the chosen markets. This requires a description and explanation of the strategic choices that you have made as a business, including:
  • The focus of the business: broad mass market or a specific niche?
  • How the business will succeed in the market? How will you create a unique and valuable position, involving a different set of activities?
  • What is unique about the business? How is the offering different from that of competitors?
  • What is the value for the customers? Describe the value proposition for the customer?

<< Previous: The Opportunity, Industry & Market   >> Next: The Business Model

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