Business Plans: Writing the Business Plan

Business Plan: Strategy

A guide on how to write the strategy component of your business plan.

By Greg Fisher

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Strategy (1-2 pages)

You need to describe to readers how the business will compete in the chosen markets. This requires a description and explanation of the strategic choices that you have made as a business, including:

The focus of the business: broad mass market or a specific niche?
How the business will succeed in the market? How will you create a unique and valuable position, involving a different set of activities?
What is unique about the business? How is the offering different from that of competitors?
What is the value for the customers? Describe the value proposition for the customer?

<< Previous: The Opportunity, Industry & Market >> Next: The Business Model

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