Effective Marketing Strategies

Marketing grows your small business, enabling you to identify and communicate with potential customers. Learn how to determine market demand and satisfy consumers' requirements profitably.

How to Market a One-Man Business
Power up your sales by setting up your own marketing programme.

Big Marketing Ideas for Small Budgets
Here are 15 big ideas that are simple enough for any business to implement on a small budget.

Steal Your Competitors’ Clients
If your best prospects are someone else's customers, you'd better have a strategy for wooing them away.

Use Case Studies for Effective Marketing
Using a third party to illustrate your point can bring you the kind of publicity you want.

Marketing in a Downturn
Changes in the marketplace and economy are changing the ways consumers spend. Here are four ways to cope.

Marketing Tools That Will Work for Your Business
The same tactics won't work for every entrepreneur, so how do you pick what's right for your company?

Trash False Marketing Assumptions
Those who see beyond the recession know that marketing now is more important than ever. They won't let these six mistaken beliefs scare them.