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10 Web Marketing Trends
Where to invest, what to test and which deserve a rest.
Where to invest, what to test and which deserve a rest.
21 Smart Marketing Secrets
To outwit, outsmart and win in business you need to sell more products and services. These 21 marketing know-how tips are guaranteed to help you find the customers you need
To outwit, outsmart and win in business you need to sell more products and services. These 21 marketing know-how tips are guaranteed to help you find the customers you need
25 Super Sales Secrets
5 world-renowned sales experts reveal sales tips that will help you close the deal
5 world-renowned sales experts reveal sales tips that will help you close the deal
3 Common Delusions About Sources of Referrals
Avoid these pitfalls if you want to create meaningful relationships.
Avoid these pitfalls if you want to create meaningful relationships.
7 Practical Tips to Build Word-of-Mouth Referrals
Even in today's media-driven world, there is no better form of advertising than word-of-mouth – a personal referral from someone whose opinions others trust and respect.
Even in today's media-driven world, there is no better form of advertising than word-of-mouth – a personal referral from someone whose opinions others trust and respect.
A Firm Brand Favourite
What does it take to become a leading brand?
What does it take to become a leading brand?
A Practical Guide to Branding Basics
Aubrey Malden is an advertising expert who has won numerous awards in South Africa and abroad. In Things the brand gurus don't want you to know, he has collected 33 case studies and 150 tips about branding.
Aubrey Malden is an advertising expert who has won numerous awards in South Africa and abroad. In Things the brand gurus don't want you to know, he has collected 33 case studies and 150 tips about branding.
Add Value To Get Your PR Noticed
Provide knowledge in your pitch and editors may just bite.
Provide knowledge in your pitch and editors may just bite.
Ads In The Fast Lane
Why giving your ad campaign wheels pays off in the long run.
Why giving your ad campaign wheels pays off in the long run.
Align Customer Perception With Your Brand Identity
Find out if your branding efforts are making a positive impact on your customers
Find out if your branding efforts are making a positive impact on your customers
Attract New Customers by Bundling Up
Throwing in some extras adds value to your offerings – and brings in customers.
Throwing in some extras adds value to your offerings – and brings in customers.
Avoid Design Disasters
Avoid these 10 design disasters when you're creating your own materials.
Avoid these 10 design disasters when you're creating your own materials.
Backchat Blogging
Blogging – the new kid on the Internet block – is fast being recognised for its marketing benefits
Blogging – the new kid on the Internet block – is fast being recognised for its marketing benefits
Be Abundant
Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.
Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.
Become An Exceptional Exhibitor
How to generate the most value from an exhibition.
How to generate the most value from an exhibition.
Blogging for Business
Harness the power of the medium to develop a footing in the online and social media channels.
Harness the power of the medium to develop a footing in the online and social media channels.
Branding Trends & The Changing Media
The Hot Ways To Enhance Your Brand May Involve New Media, But The Basics Of Branding Will Never Date
The Hot Ways To Enhance Your Brand May Involve New Media, But The Basics Of Branding Will Never Date
Branding: Create An Emotional Connection
Sell to your customers by appealing to both their reason and their emotions
Sell to your customers by appealing to both their reason and their emotions
Build Your Base
These four tips will help you make the most of your time at a trade show or expo.
These four tips will help you make the most of your time at a trade show or expo.
Build Your List, Grow Your Business
Every point of contact with potential customers is an opportunity to build your email list.
Every point of contact with potential customers is an opportunity to build your email list.
Building Brands
Stand out from the competition with these five steps to creating a winning brand platform.
Stand out from the competition with these five steps to creating a winning brand platform.
Cash in on Google with AdWords & AdSense
Two powerful tools offered by Google providing a platform for highly targeted, cost-effective advertising.
Two powerful tools offered by Google providing a platform for highly targeted, cost-effective advertising.
Common E-Mailer Mistakes
Ignore the basics of good practice, and your marketing won't succeed.
Ignore the basics of good practice, and your marketing won't succeed.
Communication is Key
Seasoned journalist and editor Louise Marsland shares her views on the subject
Seasoned journalist and editor Louise Marsland shares her views on the subject
Companywide Marketing Strategy
With all that’s involved in marketing, you need a strong team to help you out. Here’s how to make use of the people already on your payroll.
With all that’s involved in marketing, you need a strong team to help you out. Here’s how to make use of the people already on your payroll.
Copying Your Competitors Brand
Like your competitor's ideas? There’s a fine line between inspiration and imitation
Like your competitor's ideas? There’s a fine line between inspiration and imitation
Corporate Videos
Corporate videos offer dynamic business communication solutions in a marketing environment that is becoming increasingly competitive.
Corporate videos offer dynamic business communication solutions in a marketing environment that is becoming increasingly competitive.
Cream the Comms Cycle for Free Press
Make the most of your time and PR budget by following this simple and effective method
Make the most of your time and PR budget by following this simple and effective method
Creating Ads That Ring Up Sales
Out with the old and in with ads that produce results; just follow these rules.
Out with the old and in with ads that produce results; just follow these rules.
Creating Communities
Want big buzz and stellar sales? Reap the rewards of building a community that gives you feedback about your product.
Want big buzz and stellar sales? Reap the rewards of building a community that gives you feedback about your product.
Dare to Be Different
Successful marketing means standing out from your competitors. Here are four steps to shedding your lookalike image.
Successful marketing means standing out from your competitors. Here are four steps to shedding your lookalike image.
Develop Magnetism
Every person has a little magnetism inside them. Learn how to leverage it to draw in more business
Every person has a little magnetism inside them. Learn how to leverage it to draw in more business
Developing a PR Plan
This is what you need to do to ensure your company's name gets heard.
This is what you need to do to ensure your company's name gets heard.
Direct Marketers Beware!
Get your marketing databases into shape or face the law
Get your marketing databases into shape or face the law
Direct Marketing: Permission is Key
New laws will require consumers to opt-in before you send them your marketing messages.
New laws will require consumers to opt-in before you send them your marketing messages.
DIY Database Management
Leverage Your Contacts To Build A Powerful Database
Leverage Your Contacts To Build A Powerful Database
Don't Sell, Educate
Educate your network on your product and your customers so they can help expand your client base
Educate your network on your product and your customers so they can help expand your client base
Drive Media Interest at a Trade Show
Follow these steps to get your business noticed before, during and after the show.
Follow these steps to get your business noticed before, during and after the show.
Economic Crises Call for Better Marketing Plans
Waiting for the next crisis to hit means you will have waited too long to revise your business planning
Waiting for the next crisis to hit means you will have waited too long to revise your business planning
Enhance Your Image
Creating a successful brand image takes careful planning and analysis. Here are four tips to activate these thought processes.
Creating a successful brand image takes careful planning and analysis. Here are four tips to activate these thought processes.
Evolution Theory
Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
Free Press
Selecting the right target for your press release is the first step to getting noticed
Selecting the right target for your press release is the first step to getting noticed
Fresh Marketing Ideas
Try these original tactics for innovative marketing solutions.
Try these original tactics for innovative marketing solutions.
Get In the Mood
When and where does your advertising work best? Here’s how to set the scene and snag prospective buyers.
When and where does your advertising work best? Here’s how to set the scene and snag prospective buyers.
Get Your Branding on the Road
Multi-channel branding delivers results so make sure your message is seen over and over again – and what better way to do so than high impact vehicle branding?
Multi-channel branding delivers results so make sure your message is seen over and over again – and what better way to do so than high impact vehicle branding?
Get Your Company Blog On
Your company's blog could be one of your strongest marketing tools – so get talking.
Your company's blog could be one of your strongest marketing tools – so get talking.
Give It a Go
A "hands-on" approach to marketing your product could be just the thing to win customers.
A "hands-on" approach to marketing your product could be just the thing to win customers.
High EQ Networking
Follow these three phases of relationship marketing and networking, and your connections will be here to stay.
Follow these three phases of relationship marketing and networking, and your connections will be here to stay.
High Standards
You can set your business apart with consistently designed marketing materials. Here’s how.
You can set your business apart with consistently designed marketing materials. Here’s how.
Hit the Sweet Spot
If you're marketing to other business owners, you need to offer the seven things they want most – and learn how you can deliver them
If you're marketing to other business owners, you need to offer the seven things they want most – and learn how you can deliver them
Hitting The PR Nail On The Head
Targeted press releases give you a better chance of having an editor sit up and take notice.
Targeted press releases give you a better chance of having an editor sit up and take notice.
How Businesses Can Benefit From Social Media
Social Media Marketing is still a new and somewhat unfamiliar concept for many South African businesses.
Social Media Marketing is still a new and somewhat unfamiliar concept for many South African businesses.
How to Create Instant Buzz
Creating buzz for your business means having a great product. Creating that great product, however, is an art.
Creating buzz for your business means having a great product. Creating that great product, however, is an art.
How to Get Referrals
Five tips for building your business through referrals maximise the potential of your existing clients by asking them to refer you to new ones with these five tips:
Five tips for building your business through referrals maximise the potential of your existing clients by asking them to refer you to new ones with these five tips:
How to Use Online Surveys
Do them right, and online surveys can be very revealing.
Do them right, and online surveys can be very revealing.
How to Write Good Newsletter Content
Anybody can write a great newsletter. Here are some ideas.
Anybody can write a great newsletter. Here are some ideas.
I Refuse to Participate in a Recession!
Beat the downturn mentality and see an upswing in business
Beat the downturn mentality and see an upswing in business
Identify and Exploit a New Niche
Expand your business by targeting qualified niche markets
Expand your business by targeting qualified niche markets
In a Fever About Viral
Viral ad campaigns are the most interesting marketing trend of the moment.
Viral ad campaigns are the most interesting marketing trend of the moment.
Letters That Spark Action
Great letters make for strong sales. Here's your guide to building relationships one letter at a time.
Great letters make for strong sales. Here's your guide to building relationships one letter at a time.
Live the Brand
Whether you know it or not, everything you do in business tells people about your own personal brand
Whether you know it or not, everything you do in business tells people about your own personal brand
Make It Top Priority
It doesn’t matter how busy you are: neglect your marketing efforts, and your business will suffer
It doesn’t matter how busy you are: neglect your marketing efforts, and your business will suffer
Make Your Case
Think client testimonials are just icing on the cake? Think again. Case studies can be powerful sales vehicles for your company.
Think client testimonials are just icing on the cake? Think again. Case studies can be powerful sales vehicles for your company.
Manage Sales Leads
If you're not following these tips for managing your sales leads, you're probably letting good prospects slip through the net
If you're not following these tips for managing your sales leads, you're probably letting good prospects slip through the net
Market to Gain Competitive Advantage
Getting ahead – and staying ahead – of the competition comes down to the benefits you offer.
Getting ahead – and staying ahead – of the competition comes down to the benefits you offer.
Marketing & Sales Must Work in Unison
Tips for creating promotional materials that work as hard as you do.
Tips for creating promotional materials that work as hard as you do.
Marketing Enters a New Era
Social media marketing is making its power felt – has your company joined the digital age?
Social media marketing is making its power felt – has your company joined the digital age?
Marketing In A Diverse Culture
Dale Hefer, founder of the Chillibush group, shares advice from her new book “From Witblits to Vuvuzelas – A Guide to Marketing in the New South Africa” with Entrepreneur.
Dale Hefer, founder of the Chillibush group, shares advice from her new book “From Witblits to Vuvuzelas – A Guide to Marketing in the New South Africa” with Entrepreneur.
Marketing Planning Checklist
Before you launch a marketing campaign, answer the following questions about your business and your product or service.
Before you launch a marketing campaign, answer the following questions about your business and your product or service.
Maximise Your SEO
Five simple secrets can make the most of your search engine rankings.
Five simple secrets can make the most of your search engine rankings.
Mind Your Manners When it Comes to Blogging
To take advantage of free buzz from bloggers, make sure to follow the code of conduct.
To take advantage of free buzz from bloggers, make sure to follow the code of conduct.
More Than PR?
To make the most of your marketing strategy, reach out to prospects.
To make the most of your marketing strategy, reach out to prospects.
Network With Confidence
Afraid to meet new people? It's time you faced your fears, because that's what networking is all about.
Afraid to meet new people? It's time you faced your fears, because that's what networking is all about.
New Ways to Engage Customers
Make sure these three crucial elements are part of your marketing plan.
Make sure these three crucial elements are part of your marketing plan.
No-Fail eMail
The art of writing email marketing messages is a valuable one; so why haven’t you mastered it yet?
The art of writing email marketing messages is a valuable one; so why haven’t you mastered it yet?
Now You Can Build Your Own Website – For Free
Brave enough to build your own? We show you how to use free stuff to create an online presence.
Brave enough to build your own? We show you how to use free stuff to create an online presence.
Optimising Your Marketing Moola
During lean times, it’s more important than ever that companies continue to invest in marketing – but the trick is to do more with less.
During lean times, it’s more important than ever that companies continue to invest in marketing – but the trick is to do more with less.
Outstanding e-Mailers: Segment & Add Value
The difference between a good email marketer and a great one.
The difference between a good email marketer and a great one.
Paper the Town
Newspaper advertising isn’t black and white, so follow these rules.
Newspaper advertising isn’t black and white, so follow these rules.
People Skills
How to befriend new business associates and maintain professional contact.
How to befriend new business associates and maintain professional contact.
PR At Its Best
Communications specialist Louise Marsland pinpoints what constitutes a successful press release.
Communications specialist Louise Marsland pinpoints what constitutes a successful press release.
PR Means Business
Publicity manages public perception about a company and its services or products
Publicity manages public perception about a company and its services or products
Project Managing Launching Your Website
If you want a website that's both on time and on point, you'll have to plan accordingly.
If you want a website that's both on time and on point, you'll have to plan accordingly.
Recession-Era Advertising Now
Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Recruit Influencers to Increase Word of Mouth Referrals
Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
Reverse Your Fortune With Sound Marketing
When you know your market, your product will sell itself.
When you know your market, your product will sell itself.
Robert Kiyosaki on Building Brand Mystique
Standing out in the crowd is key to building your brand, but knowing when to say no to growth is equally important.
Standing out in the crowd is key to building your brand, but knowing when to say no to growth is equally important.
Robert Kiyosaki on Marketing in a Bad Economy
Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
Search Marketing 101
Essential Internet marketing tips to put your website on the map.
Essential Internet marketing tips to put your website on the map.
See the Big Picture
Three all-important questions that impact positively on your sales.
Three all-important questions that impact positively on your sales.
Small Actions Equal Big Payoffs
Small actions can produce long-term growth for your company.
Small actions can produce long-term growth for your company.
Small Beats Big
Savvy e-Mail marketers craft campaigns that aim small, but think big.
Savvy e-Mail marketers craft campaigns that aim small, but think big.
Specialists Win More Referrals
If you claim to do everything, your clients won't rely on you for anything.
If you claim to do everything, your clients won't rely on you for anything.
Sure Fire Ways to Get Results From Press Releases
Sending out releases, to no avail? Follow this advice to get your name in the media
Sending out releases, to no avail? Follow this advice to get your name in the media
Sweet Rewards
An effective rewards programme keeps customers coming back; follow these five tips to build your programme – and your sales.
An effective rewards programme keeps customers coming back; follow these five tips to build your programme – and your sales.
Take Advantage of Twitter
How to leverage the latest social media craze to benefit your business.
How to leverage the latest social media craze to benefit your business.
Tap Into Township Marketing
Want to move your product into the township? There are many uniquely township-based strategies available.
Want to move your product into the township? There are many uniquely township-based strategies available.
Team Effort
Talk is cheap; failed marketing programmes aren't. For results, get sales and marketing teams to work together.
Talk is cheap; failed marketing programmes aren't. For results, get sales and marketing teams to work together.
Team Effort Networking
Networking is a group activity so make sure the whole team is on board.
Networking is a group activity so make sure the whole team is on board.
Testing Loyalty With Surveys
Customer surveys can keep your business moving forward in any economy.
Customer surveys can keep your business moving forward in any economy.
The 5 Most Hated Words in Ad Copy
You may be tempted to use them, but avoid these phrases in your advertising and marketing materials
You may be tempted to use them, but avoid these phrases in your advertising and marketing materials
The Idiot’s Guide to Branding
Learn these smart short-cuts to branding your business quickly and effectively
Learn these smart short-cuts to branding your business quickly and effectively
The Importance of Sales in Networking
Even if you're getting all the referrals you need, you can't leave your sales skills by the wayside
Even if you're getting all the referrals you need, you can't leave your sales skills by the wayside
The Marketer’s Survival Guide
Changes in the marketplace and economy are changing the ways consumers spend. Here are four ways to cope
Changes in the marketplace and economy are changing the ways consumers spend. Here are four ways to cope
The Message, Not The Medium is Key
Learn five ways to make your advertising message more powerful – and more relevant – no matter what medium it's in
Learn five ways to make your advertising message more powerful – and more relevant – no matter what medium it's in
The Name Game
First impressions are everything, so here’s how to choose a name your customers will bond with in three easy steps
First impressions are everything, so here’s how to choose a name your customers will bond with in three easy steps
The New Buzz is Brandertising
The word ‘brand’ is derived from an old English word meaning ‘burn’ and started out life as something that was done to identify a rancher’s cattle or what winemakers did to their corks to identify their bottles.
The word ‘brand’ is derived from an old English word meaning ‘burn’ and started out life as something that was done to identify a rancher’s cattle or what winemakers did to their corks to identify their bottles.
The New Media
New ways of marketing are driving change within organisations.
New ways of marketing are driving change within organisations.
The Power of Branding
Good brands create barriers to entry, allow one to charge premium prices, foster customer loyalty and spur prolific word of mouth marketing. Ultimately, a good brand creates a radically unfair advantage for the company in control of that brand.
Good brands create barriers to entry, allow one to charge premium prices, foster customer loyalty and spur prolific word of mouth marketing. Ultimately, a good brand creates a radically unfair advantage for the company in control of that brand.
The Right Mind-Set
Make more and better connections by getting your mind in gear.
Make more and better connections by getting your mind in gear.
Time to Get Real
The truth about some common marketing lies – and their consequences
The truth about some common marketing lies – and their consequences
Tool to Track Your Online Reputation
Analyse and understand what people are saying about you and your company on the Internet.
Analyse and understand what people are saying about you and your company on the Internet.
Top 10 Marketing Trends
Use these tips to bring every aspect of your message to a worldwide audience.
Use these tips to bring every aspect of your message to a worldwide audience.
Top-Class Tools
Power up your sales and marketing programmes with these key steps.
Power up your sales and marketing programmes with these key steps.
Total Exposure
Global advertising visionaries have predicted that outdoor advertising is set to boom.
Global advertising visionaries have predicted that outdoor advertising is set to boom.
Tracking Ad Results
Are you spending your advertising rands sensibly? Here's how to get results.
Are you spending your advertising rands sensibly? Here's how to get results.
Trash False Marketing Assumptions
Those who see beyond the recession know that marketing now is more important than ever. They won't let these six mistaken beliefs scare them
Those who see beyond the recession know that marketing now is more important than ever. They won't let these six mistaken beliefs scare them
Tried and Tested
Hot tips for creating simple tests that improve e-mail marketing results.
Hot tips for creating simple tests that improve e-mail marketing results.
Uncovering Publicity Gems
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Unleash the Power of Personal Branding
Whether you know it or not, everything you do in business tells people about your own personal brand.
Whether you know it or not, everything you do in business tells people about your own personal brand.
Up on Below-The-Line
It’s a consumer market out there
It’s a consumer market out there
Up Your Response
Want more prospects to respond to your marketing? Here's how
Want more prospects to respond to your marketing? Here's how
Use Alternative Marketing Tools To Do More With Less
New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness.
New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness.
Use Case Studies for Effective Marketing
Using a third party to illustrate your point can bring you the kind of publicity you want.
Using a third party to illustrate your point can bring you the kind of publicity you want.
Use Self Assessment Mailers to Net Customers
Show prospects what you can do for their business by offering a complimentary assessment.
Show prospects what you can do for their business by offering a complimentary assessment.
Use Stories to Add Oomph to Your Brand
Customer testimonials are like gold. Learn how to mine them.
Customer testimonials are like gold. Learn how to mine them.
Using Online Marketing in SA
What can online advertising really offer your business, and how should you go about putting together a game-changing campaign?
What can online advertising really offer your business, and how should you go about putting together a game-changing campaign?
Which Features Should Your Website Have?
If you're taking things up a notch, consider these factors.
If you're taking things up a notch, consider these factors.
Win Quality Leads
Four vital tips for managers to get their teams to produce great leads.
Four vital tips for managers to get their teams to produce great leads.
Winning e-Mailers
Practising proper e-mail etiquette can assure you of a loyal client base.
Practising proper e-mail etiquette can assure you of a loyal client base.
Winning Publicity
Follow these six essential steps to create your own successful media relations campaign.
Follow these six essential steps to create your own successful media relations campaign.
Write for Response
Follow the Ten Commandments of copywriting to help you create clear, concise and lively content that captures your e-mail readers’ attention.
Follow the Ten Commandments of copywriting to help you create clear, concise and lively content that captures your e-mail readers’ attention.
Your New Year's Marketing Strategy
Use this simple worksheet for planning a year of successful marketing.
Use this simple worksheet for planning a year of successful marketing.
Zoning In
Not sure how to market your service business? Focus on these five tips for bringing in new customers, and you'll be glad you did.
Not sure how to market your service business? Focus on these five tips for bringing in new customers, and you'll be glad you did.
Finding Allies
Five ways to increase sales by forging competitive alliances.
Five ways to increase sales by forging competitive alliances.
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