Are You Suited to Entrepreneurship?
Ever wish you had a cheat sheet for starting a great business? Icon Brian Tracy's seven core principles are as close to it as you can get.
By Brian Tracy
There are seven essential principles that you must practice as an entrepreneur throughout your business life if you are to achieve maximum success. They have been taught and repeated in thousands of books and articles over the years, and here they are.
You must be absolutely clear on who you are and what you want. You need written goals and plans for every part of your life. As Zig Ziglar would say, you must become a “meaningful specific” rather than a “wandering generality”.
Begin with your values:
Someone once wrote, “Until you know exactly what you would do if you only had one hour left to live, you are not prepared to live.”
Peter Drucker once wrote, “Even if you are starting your business on a kitchen table, you must have a vision of becoming a world leader in your field, or you will probably never be successful.”
You need a clear vision and an inspiring mission to motivate yourself and others to do the hard work necessary to achieve business success.
Finally, what are your goals:
The greater the clarity you have regarding each of these issues – values, vision, mission, purpose and goals – the greater the probability that you will accomplish something wonderful with your life.
To be truly successful and happy, you must be very good at what you do. You must resolve to join the top 10% in your field. You must make excellent performance of the business task your primary goal and then dedicate all your energies to doing quality work and offering quality products and services.
To be successful in business, according to Jim Collins, author of Good to Great: Why Some Companies Make the Leap... and Others Don’t, you must find a field that satisfies three requirements. First, it must be something for which you have a passion – something you really believe in and love to do. Second, it must be an area where you have the potential to be the best, to be better than 90% of the people in that field. Third, it must involve a product or service that can be profitable and enable you to achieve all your financial goals.
According to the
Between you and your goal, whatever it is, there will always be a constraint or limiting factor. Your ability to identify the most important factor that determines the speed at which you achieve your business goals is essential to your success.
The 80/20 rule applies to constraints in your business. Fully 80% of the reasons that you are not achieving your goals as quickly as you want will be within yourself. Only 20% will be contained in external circumstances or people.
What are your constraints? What holds you back? What sets the speed at which you achieve your goals? And what one thing could you do immediately to begin alleviating your main constraint? This is often the key to rapid progress.
The essence of successful business is innovation. This is the ability to find faster, better, cheaper, easier ways to produce and deliver your products and services.
Fortunately, almost everyone is a “potential genius.” You have more intelligence and ability than you could ever use. Your job is to unleash this creativity and focus it, like a laser beam, on removing obstacles, solving problems and achieving your goals.
The essence of creativity is contained in your ability to solve the inevitable problems and difficulties of business life. Colin Powell said, “Leadership is the ability to solve problems.” Success is the ability to solve problems. And remember: A goal unachieved is merely a problem unsolved.
The way of the successful entrepreneur is to focus on the solution rather than the problem. Focus on what is to be done rather than what has happened or who is to blame. Concentrate all your attention on finding a solution to any obstacle that is holding you back from the sales and profitability you desire. And the more you think about solutions, the more solutions you will think of. You will actually feel yourself getting smarter by focusing all your energies on what you can do to continually improve your situation.
Published 26 October 2009 | Editorial Disclaimer
© Entrepreneur Media SA (Pty) Ltd / Smart Business Solution (Pty) Ltd. All rights reserved.
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