6 Legacy Building Techniques To Make A True Impact On Your Business,...

6 Legacy Building Techniques To Make A True Impact On Your Business, Employees And Customers


True entrepreneurship involves a mindset of solving problems. But real success goes well beyond the bottom line to impacting lives and leaving a legacy.

Many global challenges need innovative solutions that are likely to be solved by entrepreneurs. Established industries like health care, education, and alternative energy are ripe for disruption.

This creates opportunities for those who want to step up and become the next Larry Page, Elon Musk or Bill Gates.

This is how you can do it:

1Find your purpose or ‘why’

The pioneering entrepreneur Peter Diamandis says, “The best way to predict the future is to create it.”

People often say to me, “I’m 30 years old and have no idea what to do with my life.” Lacking clarity can waste years of your life.

People who change the world have a strong why, and a clear purpose. For example, Elon Musk said the goals of his companies SolarCity, Tesla Motors, and SpaceX revolve around his vision to change the world and humanity.

If you don’t know your purpose, start working on yourself now by asking:

  • What matters most to you and why? (Maybe improving well-being in your community, access to education and ending suffering or poverty.)
  • What is your calling? What do you think you should do?
  • What gets you excited every morning and why? Intrinsic motivators from your deepest values will sustain you, not extrinsic motivators powered by someone else’s values.
  • What do you enjoy so much that you’d do it for free?
  • How do everyday problems frustrate you and what can you do to solve them?
  • If you won the lottery, what would you do differently?
  • What are you here to do? What legacy do you wish to leave on the planet?

2Revisit your purpose often


Any plan is worthless without execution. At times, you’ll feel out of alignment; that’s the human experience — plans and reality often contradict each other. Frequently revisiting your purpose will keep you on track.

How you revisit your purpose will depend on your personality. As an extrovert, I get my energy by connecting with my ‘tribe’ — people on the same journey as me. Look for a local entrepreneurship group, attend a seminar or hire an executive coach.

If you’re an introvert, take time out for mindfulness and introspection. Write everything that’s on your mind each morning and night in a journal.

Rewrite the answers to your purpose questions. Unplug from technology for the weekend. Read stoic philosophy for perspective.

3Cultivate your signature strengths

Identify your signature strengths and talents so that you can use them every day to add value to others. Maybe you know your strengths based on previous feedback or the outcomes of your decisions. Think about what talents you used when experiencing the most success and fulfilment. If you’re still unsure, take some personality tests like Strengths Finder or 16Personalities.

4Don’t work in isolation


An African proverb states, “If you want to go fast, go alone. If you want to go far, go together.” Cultivate an exponential mindset — where you view the world as full of possibility and hope. Don’t work in isolation.

Collaborate with transformational leaders and build an exceptional team; they’ll teach you how to be a better leader. And you’ll build something bigger than yourself with a lasting legacy.

5Be part of the team, rather than above it

In Leaders Eat Last, Simon Sinek says that great leaders look out for their team before themselves. Let them know that you’ll always have their back, so they’re empowered to build a business with impact and legacy together.

Develop first-hand knowledge of the challenges the team faces. Just ask. This raises your confidence and credibility.

6Lead a life of service


Go beyond your call of duty to solve grand global challenges. Even after wild success in business, Bill Gates has found a higher calling in eradicating pandemic diseases.

Legends like Martin Luther King Jr. and Mother Teresa aligned their passion with a purpose to change the world.

It takes courage to have a vision and to serve that vision so you leave a legacy that fosters prosperity for future generations. We live in an extraordinary time in the history of humanity. Use this opportunity to take a stand and build a legacy that will help humanity flourish.

Kunal Sood
Kunal Sood is a member of The Oracles, a brain trust of high-level entrepreneurs. He is the founder and CXO of X Fellows and a TED Resident. He is writing his first book called Exponential Happiness.