Making Life (and Business) An Adventure

Making Life (and Business) An Adventure


When was the last time you stepped out of your comfort zone? It’s easy to get stuck in a routine, especially at work, and taking on a new challenge is a great way of getting out of that rut. At Virgin, I use two techniques to free our team from the same old routine: Breaking records and making bets.

Taking chances is a great way to test myself and our group, and also to push boundaries while having fun together.

When you need a boost, it can be fun to pit yourself against one of your competitors. The most recent bet I lost was with my friend Tony Fernandes, who now runs AirAsia, but used to work with us at Virgin.

In 2010, we both owned Formula One teams that were doing badly and decided to perk things up.

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We agreed that the owner of the team that finished lower in the standings would work as a cabin crew member on the other’s airline.

In May I honoured the bet on an AirAsia flight from Australia to Malaysia, putting in a shift wearing the full stewardess’s uniform, which took a few hours of preparation.

Although I’ve always wanted to help out on a cabin crew, I’ve never had a boss, so I didn’t enjoy it when Tony ordered me around. I ‘accidentally’ spilled a tray of drinks over him, and was sacked when we landed.

On the other hand, Archbishop Desmond Tutu, a passenger aboard the flight, described me as ‘voluptuous,’ so I must have gotten something right.

Business owners and executives usually take themselves very seriously, so the story of our wager was widely circulated in the media. Everyone had a good laugh, and nothing was lost on either side (except my pride).

The publicity helped both AirAsia and Virgin to build customer bases in new markets, while the charity flight on which I served raised more than $300 000 for the Starlight Children’s Foundation, which provides support for sick kids and their families.

One of the great benefits of taking on challenges in your working life is that you and your team learn to confront risk together – and also to lose sometimes, because when you make a good wager, the odds are not going to be in your favour.

Calculated risks should be strategic judgements, not just blind gambles: Protect the downside by figuring out the odds of success, working out what the worst possible consequences would be, then deciding whether to accept.

You need to hone these skills, because you and your team are going to face adversity at some point.


No matter what industry you work in, the nature of business is change, and so while you can prepare for every possibility, some new, unexpected circumstance is likely to thwart you.

The only thing that’s meaningful about such setbacks is whether you bounce back. In 1998, Steve Fossett, Per Lindstrand and I had to abandon our attempt to fly around the world non-stop in a balloon.

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Rather than feeling sorry for ourselves, we at Virgin continued working on some of the problems we had encountered through our other businesses.

But, business concerns aside, one of the main reasons my colleagues and I undertake  adventures is to have fun, whether it’s a bet that ends with me serving drinks to passengers in a skirt or one that leads to the creation of a company that transforms the space industry.

Should you say yes the next time somebody proposes a challenge? You bet!

“I have always loved a challenge. When my family and I went to the British county of Devon on holiday when I was four or five, my Auntie Joyce bet me 10 shillings that I wouldn’t learn to swim by the time we returned home.

I was determined to prove her wrong, so when I spotted a river during the drive home (and I hadn’t managed to swim yet), I asked my dad to stop the car, then ran out and jumped into the water in my underwear.

“At first, I sank and started swallowing water, but I kicked upward and, to my amazement, soon began to swim downstream. My reward for passing the sink-or-swim test was a crisp 10-shilling note — the most money I had ever held in my hands.”

Richard Branson
Richard Branson is the founder of the Virgin Group and companies such as Virgin Atlantic, Virgin America, Virgin Mobile and Virgin Active. He is the author of "Business Stripped Bare: Adventures of a Global Entrepreneur."
  • Lungile Sojini

    This was an interesting read.

    Sir Richard Branson really knows how to make money and have fun at the same time.

    Business with pleasure, I dare say.

    But I guess the bottom line is, dare to be different. Or, at least, be willling to do the extra-ordinary.