The Power Of The Reality Distortion Field

The Power Of The Reality Distortion Field


The Reality Distortion Field (RDF) is a topic that I found particularly intriguing in the late Steve Jobs’ biography. By creating his own reality, Jobs was able to encourage and motivate his employees to tackle tough situations by making the situations appear easier than they were. I was so fascinated by the book and the concept of RDF that I specifically asked my mentor to meet with me at a popular book store, so that we could unpack the concept of reality together.

“Do you believe in the power of creating your own reality?” I probed my mentor.

“All successful entrepreneurs that I’ve stumbled upon along my journey believe that they create their own reality,” he replied. “And in his experience, there are six tools to create that reality.

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1. Accept that you are the author of your own reality

Everyone has a different experience of reality. Reality is 100% subjective.

If your first response to challenges is to react by saying “It can’t be done!”, this is your reality. It’s not real; it’s just real to you. There is another reality where these same challenges can be overcome.

2. Find the levers to change your reality

Where there is a dissonance between where you are and where you want to be, there is usually a handful of high efficiency levers available to you to help you create the most effect, with the least effort. The trick is to identify these levers and choose the optimal one which will allow you to focus 20% of your effort to get a 100% result.

For example, if you need to get a product to market, you can either spend time and effort building your own distribution channels, or spend a fraction of the time designing a value proposition to partner with those who have existing distribution channels.

Reality A is that it will take years to get your product to market. Reality B is it will take months. Both are real. Spend your time exploring the most efficient way to solve your problem.

3. Work on your assumptions

Some entrepreneurs give assumptions the status of reality, but successful entrepreneurs tend to rather reality-test incumbent assumptions more regularly, realising the assumptions aren’t real, but temporary and historical.

4. Practice the art of reframing

Successful entrepreneurs have an authentic and inexhaustible ability to reframe situations.

A disaster could be reframed with the question: “If this were a good thing, why would that be?” This question allows these entrepreneurs to capitalise (and take action) on all of the answers that ensue. By reframing the situation, entrepreneurs are given momentum and direction on the next steps.

For example, if you lose your biggest account, this might be the turning point where you never allow any client to be more than 20% of your revenue. You then create this as policy and the result is a more rugged, shock-resistant business.

By asking yourself how it could be a good thing, you also create an empowering policy and direction. Unsuccessful entrepreneurs who are faced with the same disaster would instead assume a reality that the situation is a disaster.

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5. Practice the art of acting ‘as if’

Many great entrepreneurs create the impression that they are larger and more experienced than they actually are and able to do more than they actually can. Great success stories are filled with these anecdotes, and it’s normal. Acting ‘as if’ gives you an opportunity to live a different reality, even for a while, and create new opportunities and pathways.

Spend more of your time and effort closing the gap between the veneer that you are projecting and your current reality. The energy required to keep up that veneer is exhausting and potentially fatal to the business.

6. Know that your new ‘self-made’ reality is just that

Just as you move from one reality to another, don’t make the mistake of thinking that reality B is indeed reality, just because you spent time and effort recreating it. It too is not real. If it does not work for you, move to reality C.

Develop the skill of dislocating yourself from your reality and reattaching again. It’s the most powerful skill you can develop as an entrepreneur.

Allon Raiz
Allon Raiz is the CEO of Raizcorp, the only privately-owned small business ‘prosperator’ in Allon Raiz is the CEO of Raizcorp. In 2008, Raiz was selected as a Young Global Leader by the World Economic Forum, and in 2011 he was appointed for the first time as a member of the Global Agenda Council on Fostering Entrepreneurship. Following a series of entrepreneurship master classes delivered at Oxford University in April 2014, Raiz has been recognised as the Entrepreneur-in-Residence at the University of Oxford’s Saïd Business School. Follow Allon on Twitter.