Target Market Worksheet

Target Market Worksheet



Target Market Worksheet

Use this worksheet to identify your potential customers. The answers to the following questions will help you to build a demographic, geographic and psychographic picture of your target market. This will be necessary for your business plan.


Use these questions as a guideline for the research you need to do to determine the characteristics of your target market:

1. Describe your idea:
2. What will the concept be used for?
3. Where are similar concepts used and sold?
4. What places do your prospects go to for recreation?
5. Where do your prospects go for education?
6. Where do your prospects do their shopping?
7. What types of newspapers, magazines, newsletters do your prospects read?
8. What TV and radio stations do your prospects watch and listen to?

Related: How to Research and Analyse Competitors 

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