Gwyneth Paltrow: Beauty, Brains and a Blog

Gwyneth Paltrow: Beauty, Brains and a Blog


Gwyneth Paltrow may be an Academy Award-winning actress, but she is also the creative mind behind lifestyle brand, Goop. She’s very cleverly channelled her life experience into a digital lifestyle and e-commerce website.



Through her weekly newsletter, she discusses food, fashion, travel, culture and wellness.


Friends, family and fans had been asking for insights into Paltrow’s everyday life — from her favourite place to get a bikini wax to her most beloved brand of kiddie pajamas — so she decided to compile all her recommendations and create a website to showcase them.



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She’s definitely made a wise business choice by tapping into the burgeoning field of wellness, an industry that has been noted for its rapid growth, and she’s earning revenue from the most readily available commodity she has: her life.


Would-be entrepreneurs take note: Business schools and start-up coaches are always advising to do what you know, and this is a great example of that advice at work. Take a long look at your life, skills and network. What are you great at? Where do your interests lie? And how can you turn those things into a viable business?


Alison Job
Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.