Marketing is all about drawing attention to your brand, and to do that you need to stand out from the crowd.
Try including unexpectedly funky fonts in your marketing message.
We all get bogged down in the traditional Arial or Calibri of it all, so how about using something unexpected? A simple Google search will reveal fonts you’ve never imagined, let alone heard of.
Try using one of these make-a-statement fonts when your marketing materials call for completely overboard fun. But be sparing – great fonts have an impact because they’re unexpected. If you use them too extensively, or too many different types, you’re likely to create an eye-sore.