How do you get an entire country to turn off its lights for an hour? To promote EarthHour in Switzerland, the World Wildlife Foundation used an interesting ambient marketing approach and applied light switch stickers to lamp posts in various towns.
By placing their stickers in unusual places, people wanted to inspect them closer, which allowed them to read the reminder of EarthHour.
Ambient marketing relies on non-traditional or alternative media. The key is to choose the best media format available and combined with effective message.
5 Characteristics of Ambient Marketing
- It’s clever
- It’s unexpected
- It’s eye-catching
- It’s effective
- It can be shocking.