Dare to Be Different

Dare to Be Different

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Creativity is key to any marketing campaign. But if you want to get attention, being a little weird and wacky goes a long way.

The Copenhagen Zoo wanted to promote its new reptile exhibit and drive ticket sales. Shrink-wrapped city buses in Copenhagen gave the impression that they were being squeezed by a giant boa constrictor.

Copenhagen Zoo Advertising

It’s not hard to guess what these yellow-clad people are promoting.

Men in banana suites

This advert for baby food uses a fruit orchard in a diaper to prompt parents to think about what they feed their babies.

Baby Food Advert

In this strange advert for vitamins, members of a band were asked to put on black masks. The question is: what does this have to do with vitamins?

Sunscreen Advert

Nice legs! This advert is for the super minimalist Alta bicycle. Small bike – big results.

 

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Cycling Advert

And finally, this has got to be one of the weirdest cook book titles ever. You’ll be glad to know there are no recipes with excrement involved. Poo is actually a common Thai nickname for crab.

Cooking with Poo

Alison Job
Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.