One of the keys to successful marketing is to do something that makes you stand out from your competitors. If you do something that gets people talking – and hopefully they choose to share the image with others via social media – then you’re far more likely to be successful.
Often, marketers will use humour in their advertising campaigns to grab the audience’s attention and create a memorable brand image. These coffee cups from Starbucks are unexpectedly amusing and would almost certainly encourage people to photograph one another and share the images.
There are several ways in which you can create humorous marketing projects for your business. It’s impossible for motorists to ignore this advertisement for a restaurant.
This plumber makes sure his message attracts attention. You may not remember the company name or contact details, but you’ll certainly remember the image.
We’ve all forgotten our cellphones and handbags on the roof of our cars. This clever marketing campaign plays on that fear.
And finally this t-shirt campaign by a bottled water company is striking and sure to attract attention. Who doesn’t want to turn back the clock? Perhaps not quite this far, but the message is clear.