Is Your Marketing Funny?

Is Your Marketing Funny?

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One of the keys to successful marketing is to do something that makes you stand out from your competitors. If you do something that gets people talking – and hopefully they choose to share the image with others via social media – then you’re far more likely to be successful.

Often, marketers will use humour in their advertising campaigns to grab the audience’s attention and create a memorable brand image. These coffee cups from Starbucks are unexpectedly amusing and would almost certainly encourage people to photograph one another and share the images.

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There are several ways in which you can create humorous marketing projects for your business. It’s impossible for motorists to ignore this advertisement for a restaurant.

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This plumber makes sure his message attracts attention. You may not remember the company name or contact details, but you’ll certainly remember the image.

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We’ve all forgotten our cellphones and handbags on the roof of our cars. This clever marketing campaign plays on that fear.

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And finally this t-shirt campaign by a bottled water company is striking and sure to attract attention. Who doesn’t want to turn back the clock? Perhaps not quite this far, but the message is clear.

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Alison Job
Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.