Keep Calm and….

Keep Calm and….

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The Keep Calm and Carry On poster has had a resurgence in popularity, and a meme was born

Keep Calm and Carry On was a motivational poster produced by the British government in 1939 during the beginning of the Second World War, to raise the morale of the British public. The poster was rediscovered in 2000, and has since been used as the theme for a range of products.

Keep Calm and Carry On Marketing-Cool Business

As the popularity of the poster in various media has grown, innumerable different versions have appeared, making it a notable meme.

Keep Calm and Carry on Marketing-Cool Business

Messages range from the cute to the overtly political, typically with references to other aspects of popular culture.

Keep Calm and Carry On Marketing-Cool Business

The Keep Calm-o-matic website allows users to create their own Keep calm marketing material.

Nowadays the meme appears on pretty much everything, ranging from T-shirts and bags to upholstered chairs and chocolate bars. And there’s a Keep calm saying to cover almost every situation.

 

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Keep Calm and Carry On Marketing-Cool Business

The meme also lends itself to more serious marketing messages, such as providing financial advice.

Keep Calm and Carry On Marketing-Cool Business

The meme also lends itself to humour. And so, the last word in the Keep calm meme comes from a dead bird.

Keep Calm and Carry On Marketing-Cool Business

 

Alison Job
Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.