MINI Goes Maxi

MINI Goes Maxi


This viral marketing campaign for MINI is ingenious and unique. During the Christmas holiday, MINI launched a new viral marketing campaign in Amsterdam. The idea was simple, yet effective. On 26 December, large packaging boxes were placed randomly on the streets of Amsterdam, implying that MINIs had been given as Christmas presents.


5 Rules of Viral Marketing

  1. It must appeal to your target audience.
  2. It must be worth sharing with friends and family.
  3. A large platform, such as YouTube, Whatsapp or Facebook must be used.
  4. Use an initial boost to draw attention, like the MINI Christmas present campaign.
  5. The content must be of good quality.
Alison Job
Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.