No-Monkey-Business Marketing Tactics

No-Monkey-Business Marketing Tactics


Guerrilla marketing tactics are a much more effective way of attracting attention to your brand.

This campaign for Zyrtec, an anti-histamine, pokes fun at a competing brand. Fliers were posted all over Boston in the United States with the message: Missing 2 Hours. Last Seen: While waiting for Claritin to start working. If found please call: 1-800-4-Zyrtec


How to implement your own guerrilla marketing campaign:

  1. Graffiti – use street art to market your business.
  2. Sticker bombing is a form of street art in which an image or message is publicly displayed using stickers.
  3. Flashmob – a group of people assemble in a public place, perform an unusual and seemingly pointless act for a brief time, then quickly disperse. Flashmobs are coordinated via sms, email or social media.
  4. Temporary tattoos can be drawn, painted, airbrushed or even printed onto people. Offer people the opportunity to have your brand ‘tattooed’ onto their skin at a trade show or event.
  5. Post its come in a rainbow of colours. Get your message printed onto them and stick them everywhere your potential customers might be


Alison Job
Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.