(Slideshow) A Brand Evolution

(Slideshow) A Brand Evolution

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Pepsi-Brand-Evolution_Funky Marketing-Cool-BusinessOriginally developed as a refreshing drink for customers by a pharmacist, the name Pepsi-Cola was first seen in the 1898 logo. Pepsi became red, white and blue during the Second World War, in support of the United States’ war efforts. The Pepsi Globe made its first appearance in 1973. The globe gradually became more prominent, until it evolved into today’s logo.

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Alison Job
Alison Job holds a BA English, Communications and has extensive experience in writing that spans news broadcasting, public relations and corporate and consumer publishing. Find her at Google+.