A Feast for the Eyes

A Feast for the Eyes

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A charismatic Melbourne retail store transports you straight back to your childhood the moment you enter the door. A large selection of brightly coloured candy displays immediately catch your eye and tempt you to feed your sweet tooth.

The Candy Room Store

A simplistic design consisting of white walls was used so that the brightly coloured wrappers are the first thing that you see. Cute line art on the walls and shelves add to the imaginary world that is The Candy Room.

The Candy Room Store

You can choose from one of the many classic chocolate bars or fill up a bag of your favourites at their custom candy filling station. Their playful packaging and fonts also add to the overall fun image of the brand.

The Candy Room Candy Station

The Candy Room Packaging

The Candy Room came about when Sweet Enough, a wholesale importer of sugar-free candy products, decided that they wanted to enter the retail space. That is when they approached the Red Design Group with their vision of creating a store that people talked about and wanted to travel to for both the experience and the confectionary.

The Candy Room Store

Casandra Visser
Casandra Visser is a Digital Marketing & Content Strategist and writes for Entrepreneur Media SA.