Eye-Popping Shopping

Eye-Popping Shopping

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So you’re shopping for some new shades. The Zoff brand has not only created a store that sells quality products in a wide variety of shapes and styles but it’s easy on the eyes too. The store has a clean look and feel but the vibrant displays catch the eyes of shoppers as they browse for their next eyewear purchase.

Zoff Eyewear Store-Cool Retail Stores

Zoff Eyewear Store-Cool Retail Stores

French architect, Emmanuelle Moureaux, decided on irregularly placed shelving that had splashes of bright neon colours where the Zoff range could be displayed. The blocks create a playful rhythm throughout the store and the colours can be changed during the year to match the current season.

Zoff Eyewear Store-Cool Retail Stores

The rectangle shaped displays also allow for mirrors and other fixtures to be added. At the far end of the store is the cashier’s counter, where colours are matched to what is currently being displayed in the store.

Zoff Eyewear Store-Cool Retail Stores

The playful colours are set against a neutral background to give the store an exciting and feel-good vibe.

Images: retaildesignblog.net

Casandra Visser
Casandra Visser is a Digital Marketing & Content Strategist and writes for Entrepreneur Media SA.