Less is More

Less is More


Everything in Masters Craft, a ceramic ware boutique in Tokyo, proves that Japanese design is not afraid of empty space.


It’s a simple retail trick that has been used masterfully: Highlight rather than overpower your product. Busy stores can often drown out what they’re selling with too much clutter or colour. Masters Craft has instead embraced empty space to make the merchandise pop. Each individual item on display manifests the skill of leaving everything out except what is needed for balance.

The store is inviting, elegant and easy to navigate. The fact that it looks like an artwork in itself welcomes customers through the door.


Nadine Todd
Nadine Todd is the Managing Editor of Entrepreneur Magazine, the How-To guide for growing businesses. Find her on Google+.