Piece of Cake

Piece of Cake


Since 1988, the Catalina Fernández bakery has been serving up fresh baked goods to their local community as well as tourists.


When the owners decided that the store needed a make-over, they didn’t want to reinvent the wheel so they kept their traditions and recipes and simply incorporated some modern touches to their legendary bakery.


The interior was made to look like a warehouse and a kitchen. The black and white colours as well as the modern furniture gives it a more up to date look while the face brick walls, old flour cans and tall shelving keep the old traditions of the bakery intact.


Along with changes to the interior, the bakery also adjusted their fonts and packaging. The gold detailing on their boxes and bags give the brand an elegant touch.


Catalina Fernández worked alongside the experts at Anagrama to create a look that will still appeal to passers-by for many years to come.


Photos © Anagrama

Casandra Visser
Casandra Visser is a Digital Marketing & Content Strategist and writes for Entrepreneur Media SA.