Avoid Mistakes

Avoid Mistakes


Tax time isn’t the only time business owners should review their accounting practices. Experts say SME owners often make seemingly simple accounting mistakes that –— at their most extreme — could mean the difference between a good and bad fiscal year. Here are three common missteps entrepreneurs make and the lessons you can learn from them.

Mistake No.1

You treat sales as revenue before the product or service is delivered.

Stuart Reisch, co-founder of Transform, a company that makes custom storage units, learned this the hard way after unwittingly counting deposits as income in his first year in business in 1999. The company had R1,2 million in expenses and R1,4 million in sales, resulting in what looked like a
R200 000 profit. However, R200 000 worth of products that were sold weren’t installed until January of the next year. Reisch ultimately had to revise the company’s financials and he realised the business had only broken even — not earned a profit after all. He temporarily halted plans for growth.

“[Instead] we worked on cost containment to improve our bottom line,” says Reisch, whose 65-employee company now has annual revenues of R26 million. “By the mid-point of the following year, we [were able to] modestly increase advertising and add a sales person.’

Lesson learnt

When you make a sale, don’t count it as income until your company has delivered the product or service to the customer. Great sales in a month that will be delivered to the customer later, but are improperly posted as revenue for the current period, can give a company a false sense of profitability.

Mistake No. 2

You don’t consider the financial ramifications of a large purchase.

When you pay cash for a new server or piece of equipment, one of the benefits is that you can depreciate the equipment over time. But experts say dipping too far into cash reserves can put a business at risk in more ways than one.

What many business owners don’t understand is that making a capital expenditure on equipment or furnishings not only depletes their cash reserve in the short term, but will come back to bite them at tax time. For example, when you have to gradually write off a large asset you can’t claim it as a one-time expense on your taxes. And if you can’t claim that expense to offset profits, your business is likely to pay more come tax time.

Lesson learnt

When making a major purchase, such as equipment, consider a short-term loan if purchasing with cash would put a serious dent in your reserves. Using a credit card is an option for items you know you can pay off in a few months, but beware of high interest rates. Leasing is also an alternative if, say, the equipment you’re considering requires periodic updates or you need to use an item only temporarily.

Mistake No. 3

You confuse profits with cash flow.

When Anne-Marie Faiola tried to ramp up expansion of her soap-making supply company shortly after its founding in 1998, she couldn’t figure out why she was showing a profit on paper but never seemed to have any cash left at the end of the month. As it turns out, she was spending money on product development faster than she could earn it back. Her business was staying afloat by borrowing from credit cards and a line of credit. “If you do that for too many years, you will find yourself heavily in debt – while still being profitable – and wondering why you can’t seem to get ahead,” says Faiola. Once she realised more money was going out than coming in, she slowed spending on new products for three years to curb debt.

Lesson learnt

Always track what you’re spending versus selling — and take a long, hard look at your financials before moving ahead with expansion plans that would put your business too far into debt.

Lisa Girard
Lisa Girard is a freelance writer who covers topics as diverse as golf fashion, health and beauty, the hardware industry and small business interests. She also has been Senior Apparel Editor for PGA Magazine for more than a decade. Lisa lives in New Jersey with her four children and two dogs.