|Initial Franchise Fee:||R105 263 ex VAT|
|Set-up Costs:||From R525 439 ex VAT (incl establishment cost, joining fee & working capital)|
|Management Fees:||R665.50 ex VAT per week (subject to annual escalation)|
|Marketing Fees:||R665.50 per ex VAT week (subject to annual escalation)|
About the Franchise
The Fish & Chip Co. is one of the fastest growing and most popular fast food businesses. The Fish & Chip Co. was nominated in the top 10 Fast-Food Restaurant category in the 2015 Sunday Times Top Brands awards, a testament to the potential and popularity of the brand.
In 2012, The Fish & Chip Co. was acquired by Taste Holdings and along with St. Elmo’s, Maxi’s, Zebro’s, Domino’s Pizza and Starbucks now forms part of the Taste Food Division.
Franchisee selection criteria
A successful business is driven by hands-on individual who understands the importance of superior service delivery and who is willing to commit the necessary time to build a successful business.
To ensure that franchisees are ready for trade by the time they open their doors, a five-day training programme which deals with day-to-day operations, stock control, up-selling, customer service, management skills and marketing is attended by the franchisee and staff.
The standard operation manual which is covered during training equips the franchisees with valuable procedure and business information. Potential franchisees are assisted with site evaluation and identification. They also have an option to be assisted with the preparation of financial applications. Marketing campaigns and advertising ensure brand awareness and the much needed brand differentiation.
The initial training is coupled with continuous support from field consultants and the head office.
While there is no standard application approval time, the application process can take three weeks or three months and is largely influenced by the availability of a site and funds.
Individuals who have the required money and existing sites are in a better position to open earlier.
The return on investment can be obtained between 12 and 24 months. The average size of an operation is 60m2.
- Enquire about the brand and additional infomation
- Deposit a refundable R100 000
- Identify a suitable site
- If necessary, franchisor assists potential franchisees with finance application; Based on the low set-up costs, most potential franchisees do not require finance
- Pay the outstanding costs
- Secure the identified and approved site
- Store fittings by franchisor
- Open for trade.