This is the 50th store to be opened in South Africa since the brand was licensed to Taste Holdings in April 2015.
Last year, Taste Holdings announced that it had signed an exclusive 30-year master licence agreement to develop the international Domino’s Pizza brand in seven southern African countries: South Africa, Lesotho, Swaziland, Namibia, Botswana, Zimbabwe and Mozambique.
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“The conversion of St Elmo’s as well as Scooter’s pizza franchises to Domino’s Pizza means that our customers will now have access to the world’s largest and most established pizza delivery brand — one that is synonymous with outstanding quality products, friendly service and unbeatable delivery standards,” says Lindy Taoushiani, Divisional Marketing Executive of Taste Holdings.
This is the largest conversion in the history of Domino’s Pizza and certainly a big first for the South African market as well. Domino’s Pizza will give the group’s franchisees access to global resources, including best operating practices, new product pipelines and access to Domino’s online ordering platform.