Famous Brands Partners With Bakery-Cafè Group PAUL

Famous Brands Partners With Bakery-Cafè Group PAUL


Famous Brands has signed an agreement with global brand PAUL to become its South African licensed partner for a ten-year period.

PAUL is a family-owned French chain of bakery-cafés that was established in 1889 in Croix, Northern France.

Internationally, PAUL has partnered with operators across Europe, Africa, Asia, America and the Middle East, and is now represented in 41 countries.

Related: Famous Brands: Kevin Hedderwick

In terms of the agreement with PAUL, Famous Brands will open five restaurants over a five-year period in three trading formats. The first flagship PAUL restaurant is scheduled to open before the end of 2016.

“This partnership is the culmination of a two-year courtship between Famous Brands and PAUL. For some time, it has been the group’s stated intent to enhance the contribution of our premium-end portfolio, and therefore we are particularly delighted to add a brand of the stature of PAUL to our existing elite brand bouquet,” said Famous Brands’ Group Chief Executive Kevin Hedderwick during the announcement.

GG van Rooyen
GG van Rooyen is the deputy editor for Entrepreneur Magazine South Africa. Follow him on Twitter.