Pretoria Is Getting A Starbucks

Pretoria Is Getting A Starbucks

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“We are completely humbled by the support we have received since opening our first store in April. This new development gives us an opportunity to bring our iconic coffee to an iconic city with a rich food and coffee culture. We are honoured and excited to bring the Starbucks experience to ‘Jacaranda City’, says Carlo Gonzaga, CEO of Taste Holdings.

“Starbucks is known as the ‘third place’, a place away from home and work where people connect, share and create. Every aspect of this store has been created to be the ultimate ‘third place’ in Pretoria,” adds Gonzaga.

Related: Starbucks Coffee Is All About Culture… For A Reason

As with all Starbucks stores, individuality is important and the store design is inspired by Pretoria’s community and surroundings. As with the first two stores, local artisans will contribute to the design, and décor for the store. We selected Menlyn Maine not just because of its location, but because it offers consumers something new.

This 250sqm store will open late in September 2016, and will offer the full Starbucks experience, including 100% Arabica coffee, a fresh food selection and free Wi-Fi. The new store will also boast a Reserve Bar that will serve some of the world’s rarest single-origin, small-lot coffees.

Related: (Slideshow) Believe It or Not, Starbucks is Not Just About the Coffee

Store design will be inspired by Pretoria’s community and surroundings. And as with the first two stores, local artisans will contribute to the design, and décor for the store. Store partners have been recruited from the surrounding communities through Taste’s Changing Lanes programme, which focusses on giving opportunities to currently unemployed youth.

GG van Rooyen
GG van Rooyen is the deputy editor for Entrepreneur Magazine South Africa. Follow him on Twitter.