American courier company United Parcel Service (UPS) has upped its game to entice new customers and encourage clients to spend more in its retail franchises, UPS Store. How so? By focusing on how small businesses can get help from their local branch with special packaging, promotions and shipping requirements.
Getting a slice of the pie
In a new marketing campaign, UPS showcases small business owner Sandy Poehnelt. In a bid to aid her pie-making business, her local UPS branch designed a shipping box that keeps her pies fresh and in one piece. Consequently, she is able to ship her pies all over the US and grow her business.
In addition to providing packaging to suit businesses’ needs, the franchised UPS Store also offer printing services for banners, brochures and menus in conjunction with their basic services of faxing, direct mailing and mailboxes.
Catering for business needs
According to vice president of marketing and small business solutions of the UPS Store, Michelle van Slyke, research showed that small businesses felt unsupported with their challenges. To attract small businesses, the UPS Store has embarked on a campaign to emphasis small business solutions, like Sandy’s pie boxes. Her UPS Store not only provides her customised boxes, but also does her printing, business cards, menus and gift vouchers.