Titan Electric Becomes Mr. Electric

Titan Electric Becomes Mr. Electric

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When local franchisors purchased the rights from The Dwyer Group in 2015 to bring the Mr. Electric brand to South Africa, they were faced with a small but significant hurdle: Thanks to a legal hiccup, they couldn’t actually use the Mr. Electric registered name, the name that was so well-known across the globe and in the electrical industry.

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Not knowing for certain if they would ever acquire the rights to use the Mr. Electric name, they embarked on a quest to find a new name, and so Titan Electric was born. Recently, though, they were awarded the right to use the Mr. Electric name, so the company has begun rebranding from Titan Electric to the name that the world knows so well.

For more information on the Mr. Electric franchise, visit www.mrelectricsa.co.za or email sales@mrelectricsa.co.za.

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