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UK Welcomes Local Kids Emporium Franchise

South African brand Kids Emporium recently opened its first store in the United Kingdom.

GG van Rooyen

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South African entrepreneur Lauren de Swardt launched her well-known local franchise, Kids Emporium in Guildford, England in July 2016.

De Swardt lived in the UK for two years and remains a regular visitor. In 2015, she spent two weeks paying careful attention to the behaviour of the local market, just to get a feel for High Street shopping.

“I saw obvious gaps in the market, where there was a definite need for a brand such as Kids Emporium. The UK is certainly not short on baby boutiques, but I noticed that many of them stocked the same brands and often relied purely on those brands to make their businesses work. The difference with my business concept is that Kids Emporium provides shoppers with a good variety of brands from one access point, and is backed by excellent service,” says De Swardt.

Related: How Calamitous Export Red Tape Spurred Unlimited Growth for Keedo

De Swardt already has plans to open stores in a number of African countries, and is also looking at the United States and Australia as potential expansion locations. For now, though, the focus will apparently be on Africa and the UK.

GG van Rooyen is the deputy editor for Entrepreneur Magazine South Africa. Follow him on Twitter.

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Key Insights From The 2017 FNB Franchising Leadership Summit

South Africa’s exponential franchises took centre stage at the 6th edition of the annual FNB Franchising Leadership Summit held recently at Indaba Hotel in Fourways, Johannesburg.

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South Africa’s exponential franchises took centre stage at the 6th edition of the annual FNB Franchising Leadership Summit held recently at Indaba Hotel in Fourways, Johannesburg.

Themed “exponential growth”, the Summit coincides with the world-wide commemoration of Global Entrepreneurship Week (GEW), which celebrates the remarkable contribution of entrepreneurs to the global economy. The 2017 Summit focused on unpacking four perspectives of exponential growth, namely: entrepreneurship, brand, employment and personal growth.

Related: To Buy Into A Franchise Or Purchase A Licence? 3 Factors To Consider

Mike Vacy-Lyle, CEO of FNB Business, says, “The franchising sector has some great examples of businesses demonstrating exponential growth like the success story of unique local brands such as RocoMamas. The franchising sector is remarkably resilient and should be celebrated, hence we felt it was important to use Global Entrepreneurship Week to highlight the contribution of this sector to our economy.”

“As a bank which values the role of entrepreneurs, we are delighted to have provided a platform to the people leading some of South Africa’s world-class franchises to relay their first-hand account of what it takes to build a successful business,” adds Vacy Lyle.

Among the key insights that were shared at the Summit was the need for businesses to deeply understand customer needs and to consistently differentiate themselves. Brian Altriche, Founder of RocoMamas shed light on building honest brands.

“People know when something is a fake; you can push it to them for a while but in the end they catch on. In today’s world, brands need to be built on the premise that I am offering what you expect to receive when you read my communication and this is the main thing with digital. The consumer is the one that drives the conversation and people do not complain for the sake of it. Therefore, brands that meet the consumer’s expectations are the ones that will continue to win.”

Related: 3 Factors To Focus On When Opening Your First Franchise

Gerry Thomas, Managing Director for Krispy Kreme South Africa is of the view that franchises grow exponentially because they have a key market differentiator as a driving force. Furthermore, Thomas believes that winning business formulas create a “need” as opposed to a “want”.

“Exponential franchises are constantly looking for new concepts and innovative ways to make things faster, easier and better. These businesses are not scared to take risks and break with old traditional ways of doing things. Businesses that are embracing this way of thinking will always be miles ahead. We are excited with the incredible success of this year’s Summit and are looking forward to continued involvement by FNB Business in helping to grow this important sector,” concludes Vacy-Lyle.

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The Rise Of Women In Franchising

Over the last ten years, the franchising industry has seen a trend of more women taking up opportunities in franchising and this is expected to further increase over the next five years.

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Morne Cronje

Over the last ten years, the franchising industry has seen a trend of more women taking up opportunities in franchising and this is expected to further increase over the next five years.

According to the international Franchise Association (IFA) there are more than 25% of women operating franchises in the world and that doesn’t include another 17% of the population where men and women operate franchises together as partners.

Morne Cronje, Head of Franchising at FNB Business says, “Women have the ability to use their time, energy and resources effectively to meet and achieve business goals. This trait, in my view, is the cornerstone for successful women in franchising.  In a country like South Africa, the growing involvement of women in franchising is vital, considering that women make up the majority of our population.”

Related: Women March Ahead In Franchising

Cronje shares four successful franchise industries that women are dominating in:

  • Education – More women are attracted to this space because they are not only looking for profits but a community and economic impact. 
  • Slimming salons – Women-led franchises in this space tend to specialise in weight loss products and services. Currently, there are good business opportunities in this component of the health sector as more people are becoming health conscious.
  • Accessory and arts – Designing and selling jewelry such as brooches, rings, necklaces, earrings, and bracelets. More women are starting to become thought leaders in this business, setting trends and staying ahead of popular accessories.
  • Beauty salons & Nail bars – This is one of the industries pioneered by women, with its main focus being hairdressing, make-up, cosmetic treatments, manicures, pedicures and nail enhancements. Interestingly men are also increasingly making use of these services.

Despite the limited awareness about the important role and great strides that women continue to make in franchising, it’s important for more women to consider exploring opportunities in this sector since it’s one of the most resilient.

Related: The 5 Secrets Of Business Success

The success rate of a franchise business is far better than a traditional start-up or small business. Consequently, franchising is one of the few industries in South Africa that are showing steady contribution to the economy and employment.

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Popeyes® Louisiana Kitchen Now In South Africa (It’s About Time)

The iconic American restaurant brand, Popeyes Louisiana Kitchen, will soon serve authentic Louisiana-inspired chicken in South Africa.

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The iconic American restaurant brand, Popeyes Louisiana Kitchen, will soon serve authentic Louisiana-inspired chicken in South Africa. From July 13, 2017, guests can experience the mouth-watering menu at the first Popeyes restaurant in South Africa, located in the Sandton City food court.

Popeyes restaurants offer signature bone-in fried chicken, available in spicy or mild flavours, along with boneless chicken tenders and a wide variety of delicious Signature Sides, featuring the fan favourite, Cajun fries.

“We’re very excited to join the Popeyes family and bring the iconic brand to South Africa,” said Jaye Sinclair, Chief Executive Officer for South African based, Siyaghopa Trading Group. “We think our South African guests will love the signature blend of spices and flavours we’ll bring to the table.”

Related: 3 Questions You Should Answer ‘Yes’ To Before Franchising Your Business

The chicken-loving nation of South Africa can finally enjoy the distinctive flavours of Popeyes fried chicken and tasty Cajun fries. Here are a few facts about Popeyes to get you ready for the grand opening. 

Where did Popeyes get its name?

  • Everyone thinks Popeyes got its name from the spinach-loving cartoon character, but the name actually came from a famous fictional 1970’s detective. Detective Jimmy ‘Popeye’ Doyle, the fictional lead character of the movie, The French Connection, is the real inspiration behind the brand name.

Popeyes around the world

  • Popeyes currently has restaurants in more than 25 countries.
  • The Popeyes restaurant in Sandton City, Johannesburg is the only Popeyes on the continent of Africa and the first to open in South Africa. 

What makes Popeyes so unique?

  • Popeyes founder, Al Copeland, created a one-of-a-kind chicken recipe that is marinated in Louisiana-inspired seasonings, then hand battered, breaded and fried – creating a ‘juicy-on-the-inside, crispy-on-the outside’ chicken guests have been craving for more than 45 years.
  • Popeyes has proprietary seasonings that are used to marinate the chicken for 12 hours, creating the richly seasoned flavours in both the mild and spicy versions.
  • At least 60% of the employees at the Popeyes in Sandton City are first-time work-seekers from Harambee Youth Employment Accelerator who have been trained to meet Popeyes international requirements.

Related: Franchising Refuelled: The Road To Tshepo Maboa And Andrew Sehata’s Partnership

Spice… and all things nice

  • At Popeyes, flavour is everything! The Popeyes chicken recipe is based on a 300-year old culinary tradition, which incorporates a fusion of cooking styles, a rich blend of proprietary seasoning and spices sourced from around the globe, including Africa.
  • Popeyes offers both well-seasoned mild chicken, as well as a more spicy chicken option that South Africans are bound to love.

What’s in a biscuit?

american-biscuit

  • Have you heard of the famous American Biscuit, but not had the pleasure of tasting? Get your taste buds ready – this legendary American side dish is a speciality of Popeyes.
  • The delicious and freshly baked Popeyes Buttermilk Biscuit join a wide selection of authentic Signature Sides available on the local menu.

For more information and to discover what’s on the menu, visit www.popeyes.co.za and follow Popeyes South Africa on Facebook, Twitter and Instagram. Check them out at #PopeyesTime.


* Popeyes Louisiana Kitchen South Africa will serve Halaal chicken and is certified by the South African National Halaal Authority (SANHA).

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