1. Admit when something has gone wrong
Customers will respect your willingness to admit a mistake and effort to rectify things.
2. Focus. Pay attention to customers
Don’t go into autopilot when serving them.
3. Aim to be an expert
Don’t just be an expert salesman – be an expert in whatever your customer is interested in. The ability to offer genuine advice (instead of a generic sales pitch) is something customers will come back for.
4. Pay attention to new customers
Aim to make new customers regulars by offering the sort of service they don’t receive anywhere else. A free gift can be a good idea as well.
5. Make customers feel valued
There’s nothing worse than being ignored by staff when you’re in need of service. Always be on hand when help is needed. Never chat on the phone when a customer is waiting.