5 Ways to Bootstrap Your Business

5 Ways to Bootstrap Your Business


With the rise of accelerators and incubators, the increase of outside investor options and the constant coverage of funding news, the prestige of seed capital has many entrepreneurs focused on wooing investors rather than developing their business plan and strategy.

Making the mistake of allocating a great deal of time and energy towards chasing down venture capital and accommodating the needs and desires of investors may ultimately detract a business from focusing on what’s actually valuable: A sustainable and desired product. (Keep in mind, resources are just a small portion of what it takes to launch a successful business.)

Regardless of whether you’ve scored venture capital seed funding or are bootstrapping your business, other factors will make or break your entrepreneurial success.

1. Hire a strong team

As the old adage goes, “You’re only as good as the company you keep.” Hiring can be one of the most challenging aspects of starting any business.

A strong company culture, comprised of intelligent, hardworking and co-operative individuals can lead to breakthrough ideas and top-notch service. Yet, it’s difficult to source candidates who are extremely dedicated, committed to their work and enjoyable to be around for long, sometimes stressful work days.

When looking to bring on new hires, what matters is not so much educational background, but rather the talents, skills and personality that can be utilised to help scale a business.

Applicants with experience in tech, digital marketing, sales and growth strategies are very attractive to a start-up. An HR manager typically isn’t around early in the game and hiring can be a time consuming and costly undertaking.

2. Delegate appropriately

Managing a start-up can be overwhelming, especially when there are a million and one tasks to do and they all need to be done yesterday. Carefully plan out your goals on a short-term and long-term basis by delegating responsibility and utilising a task-by-task approach.

Provide action plans for each employee and a timeline for completion. This method not only keeps employees focused and motivated, but it will make your company run efficiently and smoothly.

Tools such as Pivotal Tracker, Trello and PMRobot track the progress initiatives with lots of moving parts. These programmes work well for software development, design and marketing projects.

3. Invest in great software

Selecting cost-effective and appropriate software solutions is critical to smooth business operations. The right software will properly maintain and monitor your services and communications. Certain computing software, such as Oracle, may be prohibitively expensive and overwhelming for your bare-boned operation.

Consider out-of-the-box solutions such as Salesforce, a cloud-based CRM (customer relationship management) tool that tracks leads and contacts through all the stages of the sales funnel. Email marketing tools such as Mailchimp allow you to build professional looking email campaigns at an affordable price point as well.

4. Seek guidance

Venture-capital funding generally comes with access to the investor’s knowledge base, networks and resources. Venture capital firms and start-up incubators have significant experience with optimising a company’s operations and applying business models that have already proven to be successful in a similar space.

Luckily, there are a variety of cost-effective options available to level the playing field and gain access to industry leaders. Websites such as Elance, oDesk, Quora and Clarity.fm provide access to a large pool of highly experienced and talented professionals from all facets of business including sales and marketing, development and design and technology.

Prior to embarking on a new initiative, scan these websites for the highest rated individuals and tap their brains for advice and new ideas. Such experts can provide valuable guidance at a reasonable price.

5. Not everything must be outsourced

Just because you’re not an expert, doesn’t mean you can’t do a great job. Too often, people feel pressured into hiring a third party to perform a service such as logo design, content creation, sales or marketing.

Yet, trusting an outsider with an important element can be a waste of time and money. Don’t be scared to attempt a project by just seeking guidance and giving it the ‘good ol’ beginners’ try. In fact, fresh eyes and a personal attachment to the product can be necessary in producing something of great value.

Inna Kraner
Inna Kraner is the Managing Editor for The Expert Institute, an expert-referral service that custom recruits the world's preeminent experts for organizations such as law firms, private equity firms and hedge funds. Kraner graduated from Boston College Law School and is licensed to practice law in Massachusetts and New York.
  • Sue

    Good advice but does not tell one anything about bootstrapping. Your arcticle suggests a plan, all of which actually requires money.