Few sectors have experienced the same explosive growth as the gaming industry.
An entrepreneur who is leveraging the lucrative global demand for new products that push boundaries and unlock entertainment experiences, is Mark van Diggelen, founder of SkillPod Media.
A gaming fanatic, he has been in IT since his early 20s, and got involved in the industry in 2000, when he joined an online casino as head of technology. He then moved into a business development role and began to focus on gaming platforms. That’s when the bug bit him.
“I decided to go into the business for myself,” he says. “I love the instant feedback we get. From the minute we launch a new game, there is immediate uptake and response.”
SkillPod Media is a gaming platform solutions provider that offers customisable and localised white label games platforms and games content to website owners and publishers across the globe.
The bulk of the business’s clients are outside Africa, in countries like The Netherlands, Luxembourg and Croatia, through companies like top European entertainment network RTL group and in the US, NBC Universal, Syfy and Sony Pictures.
“Our clients really like our white label structure because it gives them the ability to easily skin the solution with their own brand identity. We didn’t have to look for any of them – they found us. That’s because I am very active on the web, and on CrunchBase, a free database of technology companies, people, and investors.”
White labelling the product has worked exceptionally well for SkillPod Media. It means publishers do not have to do any development, as they can feed directly off its platform, pick and choose the features they want, and select the look and feel of their choice.
“Essentially we provide a one-stop shop for clients, giving them an interface into hundreds of developers who are all out there creating games.”
Van Diggelen’s business remains matchless in a country where there are loads of games developers, but no platform that can rival SkillPod media’s offering.
Getting it right:
Global expansion requires massive commercialisation of the business — innovation and the ability to target a need in the market is essential for successful commercialisation.
Van Diggelen also points to the importance of having a front office team, particularly in the North American market where people want to see the service providers they are dealing with.