Value + Simplicity = Success

Value + Simplicity = Success


The key to business success is as old as human society. In fact, the latest evidence is that monkeys become successful the same way entrepreneurs do. How? A study called Scientists Monkey Around With the Economy showed that monkeys live by the same basic economic principles people do. Scientists taught one member of a tribe of monkeys how to open a jar of apples.

The monkey opened the jar so everyone could share. She got groomed a lot. For monkeys, grooming is like money in the bank. A second monkey was taught how to open the jars, and the grooming was split between the two talented monkeys. What are the lessons from all this monkey business? To succeed, add value – that is, give people something real that they really want: provide value; receive payment.

Adding value

Here are two key points to help you decide if a business adds value:

» Value is good for everyone involved. Taking from one person and giving to another does not add value. That is called a zero-sum game.

» Talking doesn’t add value. There are some networking systems that teach you that if you meet with other people and give them leads you’re adding value. That can be true. However, when three marketing people meet and share leads, all anyone gets is more business cards! The lesson: Marketing is great, but only when you have something to sell.

Sid Kemp is an author, motivational speaker, trainer, consultant and executive coach. He is the author of the bestseller “Ultimate Guide to Project Management for Small Business” and eight other business success books.
  • Thank you Mr Kemp for an information article, but also one that’s perhaps a little confusing. Your proposition for success in business is “value” AND “simplicity”.
    Does this imply that “simplicity” or what I’d otherwise describe as convenience not a value add?

    Would not I not be adding value to my product or service if I strived for value add for my customers by making it extremely convenient for them to access and obtain either the service or product.

    I mean, am I confusing issues here by giving interpretation of one (simplicity) for another (convenience)?
    Your view please.

    • In this case, the idea is that ‘value’ and ‘simplicity’ are the two secrets to success. Making something as simple as possible for your clients is certainly adding value. You are saving them time. But this is not what ‘simplicity’ in the case of this article means. The ‘simplicity’ aspect means just that: keep it simple. Distil your business down to what’s important. What do your clients want and need? Simple. Don’t complicate the situation. Figure out their key triggers, give them what they want, and in that way add value to their lives.