The key to business success is as old as human society. In fact, the latest evidence is that monkeys become successful the same way entrepreneurs do. How? A study called Scientists Monkey Around With the Economy showed that monkeys live by the same basic economic principles people do. Scientists taught one member of a tribe of monkeys how to open a jar of apples.
The monkey opened the jar so everyone could share. She got groomed a lot. For monkeys, grooming is like money in the bank. A second monkey was taught how to open the jars, and the grooming was split between the two talented monkeys. What are the lessons from all this monkey business? To succeed, add value – that is, give people something real that they really want: provide value; receive payment.
Here are two key points to help you decide if a business adds value:
» Value is good for everyone involved. Taking from one person and giving to another does not add value. That is called a zero-sum game.
» Talking doesn’t add value. There are some networking systems that teach you that if you meet with other people and give them leads you’re adding value. That can be true. However, when three marketing people meet and share leads, all anyone gets is more business cards! The lesson: Marketing is great, but only when you have something to sell.