Leveraging Your Leap Of Faith

Leveraging Your Leap Of Faith



There are thousands of people just like you who are either thinking about starting a business or have made the leap of faith and stepped into the world of entrepreneurship. There are also many thousands who have created and are running wildly successful businesses.

1. Start your company with a mission or purpose

Solve a real problem that creates real value to your desired client or customer. Focus on the problem = the solution = the value and create a competitive advantage.

Related: What To Focus On At Each Stage Of Your Business Growth

2. Find your niche

I am a big believer in focusing your business efforts on niche markets. Areas in which you are comfortable and have a wealth of knowledge.

Don’t try to be everything to everyone right away. If you pick one vertical and do it well, others will find you.

3. Nothing is impossible

Never take no for an answer. Take the ‘no’ and find the reason ‘why’. Why did they say no? What can I do to rectify this or change up my offering to suit their needs?

When I started my career as a professional rugby agent at 21 people laughed me off, as they felt no professional athlete would listen to a young kid giving them career advice. My first client was a prominent Springbok player. Why? Because I wouldn’t take no for an answer.

Related: The 4 Steps To Scaling Your Start-up To The Next Level

4. Plan while you can, launch as soon as possible, and make changes as you go

Just go for it! Planning and working on your business strategy is always a good idea, but don’t get stuck planning too long. Build something and push it out to your niche market as fast as you possibly can; tweak things from there if necessary. If your product or service is getting good reviews and people are willing to pay for it, you’ve got a business.

Greg Tinkler
Greg Tinkler is a serial entrepreneur and owner of the Cre8tive Group, one of SA’s top brand activation and marketing agencies. He has launched many of SA’s top sports supplement & pharmaceutical brands from start-up to multi-million rand brands.