“Since we are a crowdfunding site for ad campaigns, we were worried that people would hit a wall at creating video advertisements. This could potentially alienate people as not everyone knows how to shoot and edit videos. We thought if we could prove the value of those video ads, it would provide an incentive for campaign creators to get an ad created.
“We started by creating ads ourselves and put all our focus on acquiring donors. We tested our way into finding out what makes a person willing to donate to an ad. Once we knew that, it became easy to convince campaign creators to create and submit ads.”