Your business plan doesn’t go up on the shelf just because your start-up phase is over. Refer to it often to make estimates accurately reflect today’s realities. Even subtle changes in the marketplace may require you to alter existing contingencies and develop new ones.
Unless you want to be a small-business owner with a lifestyle business, you’re probably looking for an idea that scales – something that allows you to 10x your customers and profits in record time – but how do you accomplish this? Here’s some counterintuitive advice.