Low Maintenance Branding = High Energy Impact

Low Maintenance Branding = High Energy Impact


The recession has had a greater impact on us than what many could have thought, and even though many agree that we may never fully recover from the recent years of recession, we shouldn’t let that stop us from aiming for success and prosperity in what we do – and just come to terms with the fact that the recession has changed the way we do business.

Companies and businesses of all sizes should be aware of just how important time is. Time equals money, which means the longer we take to complete a task and the more energy we spend on the task, the less return we will eventually receive. Companies can no longer afford to invest time, money and energy recklessly; we should be certain that the projects we spend time on will generate the most return possible.

It is time for what we call Low Maintenance Branding. This means, weed out any branding activity or projects that require more energy and time than necessary. Find ways to ensure every minute of time spent on a branding activity or project generates sufficient income – and do away with any activities or projects that don’t. You will be surprised at what big impact small changes can have.

Save time and increase efficiency

Consolidating all websites on one maintenance platform will save you time and will increase your efficiency. Outsourcing is extremely helpful when you are trying to save time: labour intensive tasks and activities such as writing and research can be outsourced so that more time can be spent on activities and projects that are low maintenance but generate optimum return.

Simple things like de-cluttering your workspace will increase efficiency: filing and sorting paperwork immediately will ultimately save you time. Keep your computer organized so you know where everything is stored so you don’t have to look around to find important files. Keep your desk tidy – it not only increases efficiency, it also lightens the mood a little, which is always helpful. When you receive an email, try to respond immediately and most important – do not procrastinate!

Try not to accept any projects that do not invite your finest work and drop products that require more work than effort. Streamline your work schedule so you are always prepared; set-up your schedule so that you work on all of your projects for a certain amount of time in one day to avoid becoming bored and losing focus – try to focus on the same things on a daily basis. Taking breaks are important to keep your mind fresh, and eliminate any kind of energy drainer in your workspace, like relationships, food, a colleague’s bad mood, etc.

Streamlining your projects and branding activities can create space and time: the universe loves a vacuum to fill and will reward you with fresh, new opportunities.

Michelle Clarke
Michelle Clarke is a Leadership, Expat and Executive Coach with a speciality in Personal Branding. A South African by birth, she is currently based in Santiago de Chile while she coaches clients across the globe using Skype and other web based platforms. She is a lover of photography, animals and all things tech. Visit www.motivcoach.com or www.portablepro.me for more details.