20 Brilliant Brand Logos

20 Brilliant Brand Logos

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1General Assembly

General Assembly Logo

The logo for this educational organisation indicates collaborative, creative energy through the use of a bold red gear, which can be imagined in rotation thanks to the hole in the A of the acronym.

2Café Grumpy

Café Grumpy Logo

The coffee bean is rendered as a face, in a humorous gesture that sets this mini-chain of New York cafes apart and gives it a human quality amid its corporate competitors.

Related: 21 Steps To Start-Up

3Zipcar

Zipcar Logo

The Z is transformed into a moving car with the help of a trailing airstream that indicates speed and efficiency. The logo sits comfortably within a green circle reminiscent of a “go” traffic light; the colour also signifies progress and sustainability.

4West Virginia University

West Virginia University logo

The state’s initials tuck together to form a shape that references the mountain ranges surrounding the school.

5Housing Works

Housing Works Logo

The simple rectangles and triangle in this logo depict the focus of this organisation: Providing a most basic need, housing. The upward-pointing pink arrow provides contrast and communicates a sense of positivity and progress.

 

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6PieLab

PieLab Logo

This nonprofit, whose mission is design for social change, is a venue for pie and conversation. A pie shown from above has within it two slices that take the shape of an hourglass, indicating that PieLab is a place to linger. The industrial quality of the logo reflects the founders’ design origins.

7SoundCloud

SoundCloud Logo

The vertical lines resemble the bars of a sound wave in this logo for the social audio platform. The visual transformation to a solid shape suggests that the remote cloud of music is secure and, more important, offers clear audio.

8The Center for Urban Pedagogy

The Center for Urban Pedagogy Logo

The acronym CUP is spelled out with a repeating cup-like shape. The cups are oriented in three directions, demonstrating the variety of the organisation’s work.

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9Tribeca Film Festival

Tribeca Film Festival

The three I’s form a continuous vertical bar that brings stability to the logo and is a reference to either a strip of film, a ray of light emerging from a projector or the flat surface of a screen.

10Library Lovers Art Auction

Library Lovers Art Auction logo

This logo has a fresh colour palette and cleverly uses books to depict a paintbrush or, alternatively, an auction paddle.

11Colors

Colors logo

The choice of a broad and symmetrical font allowed for the O’s to be filled with dots, creating a pair of glasses with eyes – an appropriate choice for the logo of a magazine.

Related: The Secret Ingredients to a Successful Branding Strategy

12Maryland Institute College of Art

Maryland Institute College of Art Logo

A diagonal slash adds contrast within the set of industrial letters, effectively filling the extra space that naturally occurs between the C and A. The slash also references the art school’s modern architecture and suggests that the institution’s philosophy is forward-looking.

13Longwood Gardens

Longwood Gardens Logo

A cursive L rotates around the centre axis to form a flower in this logo for a horticultural centre – a simple design that’s effective because of the choice of an ornate, graceful font.

14The Barnes Foundation

The Barnes Foundation Logo

Letters on rectangles simulate paintings on gallery walls in this logo for the art institution. The shifts in size create perspective, giving the illusion that the A and E are farther away within the architecture of the building.

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15World Wildlife Fund

World Wildlife Fund Logo

The first version of this logo appeared in 1961 with an outline on the panda. As the logo evolved, the line was eliminated; now the panda’s white patches are represented through negative space.

16Pinterest

Pinterest Logo

The head of the P and its sharpened point mimic a pushpin, replicating the function of this website. The connection between the S and T serves as counterbalance and reflects the site’s sense of community.

17MIT Press

MIT Press Logo

Seven rectangular bars form an abstract version of the acronym MITP for the logo of this university press. The symbol also references books on a shelf, or the bar code that appears on all books.

18Evernote

Evernote Logo

The logo for this app that helps people remember things features, appropriately enough, an elephant; the trunk is tucked squarely under its mouth, as though it is nourishing itself with information. The tip of the ear folds down as an “earmark” to reference the app’s functionality.

19Buffer

Buffer Logo

Simple, layered shapes, set at an angle, form the logo for this social media app, which organises the way people share articles, pictures and video online. The logo likens the app to an instantly recognisable, universal object: a paper organiser.

20Flipboard

Flipboard logo

Rectangular panels of varying opacities on this F-shaped logo mimic the “page-turning” motion employed by this digital service, which allows users to create a grid-based magazine of online content.

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