Your Brand is Not Too Good for That

Your Brand is Not Too Good for That


Before you read any further, please take a moment to remind yourself, Mr./Ms. Small Business Owner, that you are not Apple. You are not Louis Vuitton. You are not Tiffany.

OK, now that we got that out of the way, I am going to tell you something that you need to hear. It may sting a little but it’s true.

Your brand is too good for no one.

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Trust me, I needed to hear these words at one point too. I’ve been where you’ve been. I get it. You’re the hot new brand in your industry. Your social media posts are cool. You’re the Dolce & Gabbana of…whatever it is you do.

And because of all that, you would never, ever sell on Amazon or at some discount department store, right?


Gone are the days of “Our brand is too good for that.” If you’re in business to make money, then go make some money.

Most new businesses don’t have the luxury (or cash) to build a 10-year branding campaign that sets them apart from everyone else. And there’s a good chance that, even if you do, your product is not better than everyone else’s.

Besides, customers also don’t consider themselves too good for any store or website. These days, everyone shops everywhere.

Wealthy people often shop in malls and they browse Amazon looking for the best deals. So why would you miss an opportunity to put your brand in front of them?

It’s time to look yourself in the mirror and realise that you’re an entrepreneur, you’re a small business and you need to stop talking about whom you aspire to be.

Instead, recognise who you really are, accept it and then go out there and start hustling your brand.

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Because no one’s too good to make money.

This article was originally posted here on

Greg Shugar
Greg Shugar is Co-Founder of Thread Experiment, the world’s first brand of home bedding dedicated to men. Shugar originally founded The Tie Bar and grew it into a $20 million business before a private-equity firm acquired the brand. In his so-called 'spare time,' Shugar serves as the Chief Marketing Officer of Acquire Real Estate, a real estate crowdfunding platform. Shugar also dabbles in angel investing in ecommerce companies, regularly speaks on topics related to entrepreneurship and teaches an Entrepreneurship Bootcamp course at Florida Atlantic University. Prior to launching Thread Experiment and The Tie Bar, Shugar was a practicing attorney in Chicago for eight miserable years.