(Video) The Future of Brand Currency

(Video) The Future of Brand Currency


Believe it or not but currency is founded on marketing, on the belief that banks and governments are trustworthy. TED speaker, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to a bottle of laundry detergent, meet the non-bank future of currencies.

“People are actually trusting businesspeople more than they’re trusting governments and leaders.”


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