(Video) The Future of Brand Currency

(Video) The Future of Brand Currency

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Believe it or not but currency is founded on marketing, on the belief that banks and governments are trustworthy. TED speaker, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to a bottle of laundry detergent, meet the non-bank future of currencies.

“People are actually trusting businesspeople more than they’re trusting governments and leaders.”

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