Customer connection remains a key focal point for next year. Predicting consumer critiques before they occur will have your brand on the cutting edge. Your marketing budget will be well spent on finding innovative ways to personalise consumer experience. Interaction with your brand will stand out through surprising means.
Embrace the AI race
If you haven’t yet made peace with the increasingly pervasive role played by artificial intelligence, it’s about time you put your pride in your pocket and put it to work for you. AI is a surprisingly counterintuitive means to help you personalise your brand.
AI will target your marketing messages with extremely sharp focus, relevance and accuracy. Algorithms know your consumers almost better than they know themselves. Cutting edge psychological research will help you effectively grab attention.
Don’t be content with average content
Stand out through generating engagement. Draw in your target audience with cleverly crafted content marketing that is expressed through visual mediums. Make sure you are the one to watch with a catchy viral video, or be overlooked.
Keep it human, relatable, and personalise your calls-to-action if you are serious about seeing results for your brand.
Respect the unexpected
The element of surprise is a powerful thing when it comes to being noticed. Go off the beaten track to generate buzz. Shock tactics, where appropriate, have immediate impact, are memorable, and boast the sought-after novelty factor.
Consumers have limited attention capacities which are being pulled in many directions and can become desensitised through constant connectivity.
Having the right people on your side will help escalate your brand’s sphere of influence beyond product or service to holistic lifestyle. When target consumers identify with a spokesperson, their trust in your brand’s value add grows, and brand experience is personalised. This solidifies a loyal support base.
Give them what they want
With a wealth of customer information and current market research at your fingertips, there is no excuse for your brand to not be relevant. A product, service, solution or opportunity must offer an improvement for the consumer, effectively demonstrating brand concern for its customers. Put the customer first, and brand direction will fall into place.