Video is the buzz word in the industry right now and I can’t scroll through any social media platform without someone telling me how important is it. But where do you start if you don’t have a film team, the equipment or a large production budget. Or maybe you have dabbled in video but disappointed in the quality of the production.
I’m Victoria Grech – ex investment banker turned serial entrepreneur and creator of video marketer. If you are like me then you will agree that our brand quality and consistency is so important. My worries using video were cost of equipment, not being technical, editing, lighting and even sending out low quality videos, would that harm my brand? Let’s just say the whole concept of video sent shivers down my spine! So 10 years ago I chose to jump into the scary world of video and was determined to master video instead of letting video mastering me!
Related: Make Money from YouTube Videos
This video is going to cover the three areas that I believe are most important to get started and even improve your current video content creation.
Before I dive into those three steps I first want to first debunk the myth that you need expensive equipment to produce professional looking video content.
You no longer need an expensive camera to shoot great quality video, most smartphones are fantastic quality, I use a Samsung and an iPhone. Even web cameras have full hd video my favourite is the Logitech HD webcam it’s actually better than my MacBook Pro I paid over 3k just over a year ago!
Ideally you want to film on a smartphone or camera that is at least 720p (Half High Definition) minimum. 1080p (FULL HD) is better but actually not essential as most video players default to 720p to be able to stream video content on any viewer’s bandwidth. Now what do I mean by those numbers 1080p and 720p. Take a look at this diagram.
P stands for pixels it’s a measurement of the quality of the image that a camera will film at. If you are as old as me, you will remember the days of standard definition tv and handy cam videos … Most TVs now are a standard 1080p more than double the resolution of SD.
The push for 4K resolution is growing fast as it becomes more affordable. Some smartphones actually film in 4K but I would suggest you film in 1080p due to file size and the percentage of viewers not on 4K screens yet.
So let’s jump into the three steps so you can improve your video content creation.
First and fore most you have to make sure you have a steady image.
This alone splits the professionals from the amateurs and it’s easy to do with little or no budget.
- Steady hand grip.
- Use natural objects to lean your phone against i.e. bookshelf.
- Use a selfie stick, or mini tripod.
Create a clear exposed image.
- Setup a great frame with enough “head height”.
- Make sure you have enough light on you or your product.
- Be mindful of the background and your placement in the frame.
- Use my 24hour clock check for anything in your frame you should remove.
Clear and clean audio.
- Use my clapping method to find the best audio areas to film in.
- Be aware of the noises around you, overhead planes, fire engines,
- Use the 20 second ambient noise test to check for unwanted sounds.
Just getting focused on these three areas will improve your video content creation tenfold!
Thanks for watching. Please leave a comment below if you liked this video and If there is anything else you would like to learn about video content creation and marketing.