The popularity of photo sharing app Instagram has grown steadily over the last couple of years and now has more than 150 million users, a large percentage of which fall into the highly desirable 18 to 35 age demographic.
That is why business owners need to start seriously thinking about how Instagram can be incorporated into their social media marketing campaigns.
Just like any other social media site, the key to successfully using Instagram is engaging with your followers. If you are just getting started on Instagram then this infographic from WhoIsHostingThis.com will explain how you can give your Instagram following a boost by spending just a few minutes each day working on it.
One of the easiest ways to attract more followers is to make sure that you keep an eye what else is popular on Instagram. If the top rated images this week are all of a particular style, then try to replicate it on your own account in order to cash in on the trend!
You should also monitor which of your own photos prove to be the most popular as this will help you to gauge what your own audience likes.