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Why Savvy Social Entrepreneurs Should Use Digital Marketing For Business Growth

Social entrepreneurs – you need to be adding these tools and techniques to your digital marketing repertoire.

Chivas

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http://www.entrepreneurmag.co.za/entrepreneur-today/make-the-perfect-business-pitch-to-win-the-right-way/

The ever-expanding world of the Internet and mobile devices is enhancing the ability of social entrepreneurs to bring life-enhancing solutions to millions globally. However, just having a product ‘in the ether’ doesn’t guarantee success.

Effective marketing makes all the difference – it makes a service noticeable and accessible.

“The growth of the Internet, social media and digital marketing has enabled small enterprises to compete on equal terms with big businesses,” says Mrs Reeves, Marketing Manager: Scotch Whisky at Chivas Regal South Africa.

To the 27 finalists of The Chivas Regal The Venture competition getting ready to pitch their ideas to an expert panel in New York for their share of USD1 000 000 million, marketing will have to be a key focus.

Related: Eva Longoria And Social Entrepreneurship

This must be considered if they are to achieve their dreams of taking their products global so they can have the most impact on peoples’ lives.

“In this digital age, it’s vital that start-ups make full use of the benefits available in the digital marketplace, including social media,” explains Mrs Reeves.

“This often means filling gaps in marketing knowledge and translating these into action, so growth opportunities are created.”

In only a few years, social media platforms have not only evolved into useful marketing tools, but also valid channels through which consumers express their views and receive customer service.

A major advantage of this is that consumers can assess a company on its offerings only. The rest depends on responsiveness, the quality of an offering and the service experience provided.

digital-marketing-advice

As small companies are generally more ‘hands-on’, the opportunities to build large, faithful customer bases are real. Add the convenience for customers to take up offers 24 hours a day, and the picture is complete.

According to Mrs Reeves, the tools that should be considered include:

  • Websites and ‘owned media’, such as blogs
  • Managed properties, such as Facebook, Twitter, Instagram, Pinterest or mobi sites
  • Media sites where people talk about businesses. This involves taking time to consider all options and then developing a digital public relations campaign that encourages people to get to know and discuss your business online
  • While marketing efforts may drive traffic to targeted social sites, customer service teams should meet customers where they are already socialising.

“An advantage of digital sites is that they are far easier to measure than the more traditional forms of marketing,” Mrs Reeves continues.

“Every time a site is opened, this is recorded and tracked, providing the owner with a synopsis of how often the site is opened and even what products are most often viewed.”

Valuable ‘conversations’ with customers can also be created by offering value-added features, such as interactive devices specific to products (e.g. calculators); in-depth information on the technical aspects of products and tips for optimal product and service use.

Related: Make The Perfect Business Pitch To Win The Right Way

For smaller businesses, costs and budgets are usually major concerns. These can be minimised by:

  • Setting up a business website: Initial costs and monthly fees are required, but this is generally the most effective way to enter the digital market
  • Using Search Engine Optimisation (SEO) to attract visitors: The costs of this approach are negotiable. Key search words can be regularly changed, so the best phrases for your business can be developed on a ‘trial and error’ basis
  • Setting up a Facebook page or Twitter account etc.: These don’t involve initial costs, but time is required to ensure that profiles are kept current
  • Getting onto LinkedIn: This can provide business leads and networking opportunities

“Although these options provide easy entry into digital marketing, it’s worth researching what other companies in your sector are doing and what services they are using. This information can be used to address the gaps you may see on their sites,” advises Mrs Reeves.

An understanding of digital marketing is key for social entrepreneurs as it will help them increase their impact in addressing socio-economic ills while incorporating current business practices to grow their social enterprises.

“Though digital marketing seems quick and easy, it is almost worthless without a well-thought-out strategy,” says Mrs Reeves.

To ensure future prosperity, the social entrepreneurs must decide on two crucial factors before they start tweeting or instagramming; what they want to accomplish, and their brand identity.

“Once they know this, they will be able to speak with a specific, unified voice; set up a digital marketing budget; and – most critically – plan and measure their success.”

Chivas are looking for exceptional start-ups that use business innovatively to transform communities and solve global challenges. Whatever it is, if it's brilliant and can create real, positive change then Chivas want to hear from you.

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HP Launches New Ink Tank Printers For High-Volume Home Users

New HP DeskJet GT Series offer high quality printing at an extremely low cost-per-page.

HP

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HP Inc. unveiled the new HP DeskJet GT 5820All-in-One series targeted at high-volume home users looking for a wireless ink tank printer that never stops. This wireless all-in-one prints thousands of pages, all at an ultra-low cost-per-page. Our easy-access, spill-free refill system means no more mess, just exceptional quality and reliability for all your high-volume home printing needs.

“High volume home users are focused on efficiency and are constantly on the lookout for innovation that can reduce cost and minimise disruption to their work,” said Jane Geypen, HPS Category Manager for South Africa. “The new HP DeskJet GT series makes high-quality, reliable printing more affordable and wireless printing and ink refill easy and fuss-free.” 

Related: Why You Need To Be Using The HP GT 5820 In Your Business

Longer staying power, renowned quality

The HP DeskJet GT series prints up to 8,000 pages with a set of three HP colour bottles or up to 5,000 pages with a HP black ink bottle out of the box. Original HP inks are specially formulated to deliver sharp text, vibrant graphics and photos that are water and fading resistant, while also offering professional quality and borderless printing.

Replenishing ink is also clean and easy with HP’s innovative spill-free refill system. The bottles can simply be plugged into the tank without any squeezing required. You can also easily monitor ink levels with the transparent ink tanks.

Connect wirelessly and work from anywhere

The working environment today needs to be connected and wireless. The new HP DeskJet GT 5820 All-in-One printer makes it easy for you while working remotely to connect via a smartphone or tablets. The printer can be set up out of the box using just a mobile device. Even without a wireless network, Wi-Fi direct enables you to directly connect your printer to your mobile device at home.

Related: 3 Unique Paths To Improving Office Productivity

In addition, with the HP All-in-One Printer Remote app, you can quickly send scans to email or cloud storage through your mobile device. You can easily print from a variety of devices including iPhone® and iPad® using AirPrint™, or smartphones and tablets running Android™, Windows® 8, Windows® 10, and Google™ Chrome™ operating systems. 

Quick, easy setup

The HP DeskJet GT 5820 All-in-One comes with a set of three Original HP GT52 colour ink bottles, plus an Original HP GT51 black ink bottle, so you can set up fast and start printing right away. High-yield HP GT51/52 ink bottles are the perfect match for high-volume printing. Original HP inks are specially formulated to work with the all-in-one, and ensure that printing is simple and reliable, with amazing results every time.
More information about the new HP DeskJet GT 5820 All-in-One series is available at http://www8.hp.com/za/en/home.html 

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Why You Need To Be Using The HP GT 5820 In Your Business

Extremely low cost per page. Innovative high-quality printing. Everything you’ve come to expect from HP.

HP

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HP GT 5820

HP recently launched their GT 5820, this All-in-One printer is ideal for high-volume users or small- and micro-businesses who need low-cost, high-volume printing. If you need to be able to print on-the-go the GT 5820 can give you the freedom to print from your smartphone or tablet, the 5820 model offers easy mobile printing options.

No matter which model you choose, you’ll get:

  • Affordable high-volume printing
  • A clean, easy refill experience
  • Easy monitoring and maintenance, with minimal intervention
  • Consistent, high-quality results for everyday documents and photos
  • Borderless printing for brochures, flyers, photos, and more
  • Convenient, quality copying and scanning.

Higher stamina at a lower cost

The new and innovative GT 5820 can handle high-volume printing, affordably. It can print up to 8,000 pages (colour set) or 5,000 pages (black), with extremely low cost per page with high-volume printing. You can print thousands of pages with the new and improved high-capacity ink tanks, and whenever you want you simply add more ink.

Related: How To Make Better Business Decisions That Drive Productivity And Profits

User-friendly ink refill system

Restore ink levels with our easy-access, spill-free refill system. It will help you to improve your workflow with productivity features and print longer without having to replenish ink. Monitor ink levels with transparent ink tanks, and easily replenish whenever you like with Original HP high-yield ink bottles.

You can now avoid messy overflow as HP’s unique spout design prevents ink from filling past the tank’s maximum fill line. Simply plug the bottle into the ink tank and let it drain, no squeezing, no spilling.

Exceptional HP quality

With the GT 5820 you can print crisp, sharp text, vibrant graphics, and so much more. If you’re looking for consistent, professional-quality results try using the world’s No. 1 printer brand.

This all-in-one is designed and built to HP’s high standards for reliable, long-term use.

The GT 5820 will help you to produce standout everyday documents with sharper lines, darker blacks, and reduced smudging on ColorLok® papers. Rely on Original HP inks for durable colour photos that resist water and fading, and last for decades. You can be sure your projects always look great no matter what you print. Create borderless brochures, flyers, photos, and more, right in your office.

Get the features you need for work and other tasks, in this all-in-one, including copy and scan functions, so you can save time and accomplish more using just one device.

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4 Accounting Online Learning Courses From ACCA You Can Take For Free

We aim to provide you with the world’s best online courses in accountancy, finance and business, equipping you with the skills to start or supercharge your career.

ACCA

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ACCA-X is developed by ACCA (the Association of Chartered Certified Accountants), the world’s most forward-thinking professional accountancy body. Our online courses are hosted on the edX.org platform.

We aim to provide you with the world’s best online courses in accountancy, finance and business, equipping you with the skills to start or supercharge your career.

Our values:

We love accounting

We believe that high-quality accountancy tuition should be available to everyone. That’s why our introductory and intermediate online courses are free and can be accessed anytime, anywhere.

Related: Acca Launches Its New Tutor Excellence Programme

Being part of something bigger

At the heart of ACCA-X is our community of learners from all over the world. Our online community culture encourages collaboration and learners helping each other.

ACCA-X online learning programme offers the following free online courses:

These courses are 6 week long and ‘on-demand’ so you can start at any time you wish.

Do you have love and passion for Accounting? Do you want know how you can be part of something bigger?

Don’t hesitate to contact Linah on 011 459 1904 or email her on Linah.Thaba@accaglobal.com

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